Amazon is embedding its Luna cloud‑gaming service into Prime Video, launching titles like Hogwarts Legacy and EA Sports FC 26 on Fire TV, aiming to turn the streaming platform into a one‑stop entertainment hub.

Key Takeaways

  • Luna now integrated with Prime Video, available on Fire TV
  • Top titles include Hogwarts Legacy, EA Sports FC 26, Indiana Jones, Clue, Taboo
  • Prime members can launch games directly from the new “Games” tab

Luna Moves Into Prime Video

Amazon announced on Thursday that it is bringing its Luna cloud‑gaming service into Prime Video. Starting today, U.S. and U.K. Fire TV users will be able to play popular titles such as “Hogwarts Legacy,” “EA Sports FC 26,” “Indiana Jones and the Great Circle,” “Clue,” and “Taboo.”

The move mirrors Netflix’s recent strategy of adding party games to its platform, aiming to transform Prime Video into a one‑stop entertainment destination. Until now, Luna was only accessible through a standalone app for Prime members; it will now sit alongside movies and TV shows under a dedicated “Games” tab.

Historical Background

Luna launched in 2020 as a separate cloud‑gaming app, offering a library of third‑party and Amazon‑produced titles. Over the years, Amazon added its own “Courtroom Chaos” series and the co‑op card battler “Masters of the Universe: Legends Unite.” This integration expands Luna’s reach and strengthens Prime Video’s competitive positioning.

Why This Matters

BozokMedia analysis shows that merging streaming and gaming increases dwell time on the platform, reduces churn, and opens new ad‑revenue streams.

“Bringing Luna inside Prime Video lets members discover games more naturally, cutting search time and boosting playtime,” said Jeff Gattis, Amazon’s gaming general manager.
Did You Know?: Luna lets you stream high‑quality games without an expensive console or gaming PC—just a Fire TV and an internet connection.

Frequently Asked Questions

Which games are available on Prime Video? Titles include Hogwarts Legacy, EA Sports FC 26, Indiana Jones, Clue, Taboo, plus Amazon’s own Courtroom Chaos and Masters of the Universe games.

Can I play on my phone? Yes, Prime members can use a controller or their phone to launch games from the Games tab.