The AAP‑led Punjab government will convene around 1,000 social media influencers in Kharar on August 30 to showcase welfare schemes and tap the Gen Z audience. Chief Minister Bhagwant Mann and AAP national convener Arvind Kejriwal will attend, signaling a new digital outreach strategy ahead of elections.

  • About 1,000 influencers invited, expected attendance around 600
  • Event aims to promote welfare schemes to Gen Z
  • Chief Minister Bhagwant Mann and Arvind Kejriwal to attend

Conclave Set for Kharar

The Punjab AAP government has scheduled a large‑scale gathering on August 30 at Film City, Kharar, inviting roughly 1,000 social‑media influencers to brief them on the state’s flagship schemes. The move is designed to reach Generation Z, a cohort that primarily consumes news via Instagram, YouTube and other digital platforms.

Key Officials and Logistics

Chief Secretary K.A.P. Sinha approved the event, naming Administrative Secretary Gurkirat Kirpal Singh (Social Security, Women & Child Development) as the nodal officer. The Department of Public Relations is expected to spend about INR 3 crore on venue, stalls and promotional material.

Read Also:UN Chief Calls for Resolving Cyprus Ethnic Split to Stabilize Turbulent Region

Showcasing Government Initiatives

Each department will set up a stall, highlighting schemes such as the Mukh Mantri Maawan Dheeyan Satkar Yojana (monthly assistance for eligible women), Mukh Mantri Sehat Yojana (cashless health cover up to ₹10 lakh per family), the free‑electricity program (up to 300 units/month), and the expanding network of Aam Aadmi Clinics, which crossed 993 functional units by March.

Leveraging the Influencer Ecosystem

Influencers are not being paid; instead, they receive government‑provided content to share with their followers, especially Gen Z users. This approach could give the ruling party an extra digital platform to project its governance record ahead of the state assembly polls.

Why This Matters

BozokMedia analysis shows that leveraging a curated pool of influencers allows the Punjab government to bypass traditional media filters and directly engage a tech‑savvy electorate, potentially reshaping political communication ahead of the state assembly polls.

"Influencers have moved beyond mere promotion; they are now pivotal in policy communication," said a digital‑strategy expert.

Historical Background

In recent years, Indian politicians have increasingly turned to social media as a core campaign tool. Since the 2019 general elections, several state governments have launched digital outreach programs, but Punjab’s decision to host a dedicated influencer conclave marks a first‑of‑its‑kind, large‑scale effort to embed government messaging within creator content.

Did You Know?: Kharar’s Film City, once a hub for Bollywood shoots, is now being repurposed as a political‑communication centre.

Frequently Asked Questions

Question 1: Will influencers receive any payment for attending?
Answer: No, they are invited to receive briefings and content, which they can freely share on their platforms.

Question 2: Which flagship schemes will be highlighted at the conclave?
Answer: Free electricity, health insurance, the Maawan Dheeyan financial aid scheme, and the Aam Aadmi Clinic network are among the key programmes.