The Kerala High Court has repeatedly ordered the complete removal of illegal banners, flex boards and flag decorations from roadsides, footpaths, centre medians and traffic islands. In response, the state government issued a comprehensive guideline detailing fines, cost recovery and prosecution procedures.

Key Provisions of the Guidelines

According to the directive, installing any unauthorized board in a public area is illegal. Each removed item attracts a fine of ₹5,000, and the removal expenses will be recovered from the offender. Moreover, secretaries of local self‑government institutions are personally liable; if fines are not collected, the amount will be recovered directly from them.

Historical Background

In its latest order dated August 8, the High Court highlighted that local bodies had been negligent in collecting fines proportionate to the number of boards removed, resulting in a loss of crores of rupees to the state. Earlier directives also called for strict action, but enforcement remained patchy.

Why This Matters

BozokMedia analysis shows that illegal advertisements not only degrade public aesthetics but also drain municipal revenues. This enforcement drive promises to boost fiscal health while improving road safety and urban visual appeal.

"Removing unauthorized signage is a public‑interest imperative and a decisive step toward stronger legal enforcement," says legal scholar Dr. Ajay Mishra.

Frequently Asked Questions

Q1: What happens if an offender refuses to pay the fine?
A: The secretary of the concerned local body is mandated to recover the amount personally, and failure may trigger criminal prosecution.

Q2: How will the removed boards be disposed of?
A: They will be scientifically destroyed by the Haritha Karma Sena or other authorized agencies.