From KTM's new color schemes to Honda's CB500 bookings and Bajaj's upcoming Pulsar generation, the Indian motorcycle market is heating up.
Key Takeaways
- KTM 390 Adventure arrives in a sleek 'Ebony Black' finish.
- TVS Raider launches a Marvel-inspired 'Doctor Doom' edition.
- Honda CB500 bookings are officially open via BigWing dealerships.
- Bajaj Auto prepares for a massive next-gen Pulsar launch on August 12.
The Indian two-wheeler industry has been buzzing with activity over the past week. It wasn't just about the new launches, but the strategic moves by major players like Bajaj Auto, Honda, and KTM that have captured the attention of enthusiasts nationwide.
New Colors and Marvel Collaborations
The 2026 KTM 390 Adventure, powered by its new 350cc engine, has been spotted at dealerships in a sophisticated 'Ebony Black' color scheme. According to dealer sources, the ex-showroom price in Pune is approximately ₹2,86,858. This follows the previous Ceramic White and Electronic Orange options, offering a more subtle aesthetic for riders.
In a move to capture the youth segment, TVS has expanded its Marvel collaboration with the TVS Raider Super Squad Edition: Doctor Doom variant. Priced at ₹95,320 (ex-showroom Delhi), the bike features a unique 'Spectral Green' finish that shifts between green and brown depending on the light.
Why This Matters
BozokMedia analysis shows that manufacturers are increasingly shifting focus toward niche aesthetics and brand collaborations to differentiate themselves in a crowded market. The move from pure performance to lifestyle-centric branding is evident.
The evolution of the Pulsar lineage and the entry of specialized color schemes signal a maturing motorcycle market in India.
Honda's Power and the EV Shift
For those looking for more displacement, Honda has officially opened bookings for the CB500 at BigWing dealerships. The 501cc single-cylinder machine delivers 27.76bhp and is positioned above the CB350 range. Meanwhile, the electric segment sees a new challenger in Avore, an Ahmedabad-based startup that launched its EX1, EX2, and EX2S electric motorcycle lineup.
| Model | Key Feature | Starting Price (Approx) |
|---|---|---|
| KTM 390 Adventure | Ebony Black Finish | ₹2,86,858 |
| TVS Raider (Doom Ed.) | Spectral Green Color | ₹95,320 |
| Avore EX1 (EV) | Affordable Electric | ₹1.25 Lakh |
Frequently Asked Questions
Q1: When is the next-gen Bajaj Pulsar expected to launch?
A1: Bajaj has sent out invites for an event on August 12, hinting at the launch.
Q2: What is the engine capacity of the Honda CB500?
A2: It features a 501cc, air/oil-cooled single-cylinder engine.
