Based in the Marayur hills of Idukki, the Girijyothi Farmer Producer Company has introduced its inaugural packaged drinking water brand, “Anjunad.” The venture is an initiative of the High Range Development Society and includes more than 700 tribal farmers from the Anjunad hills as shareholders.

Brand Vision and Initial Roll‑out

Chairperson Sree Murukan described the brand as a symbol of the company’s empowerment. The first phase will see one‑litre bottles hitting the market, while a centralized plant at Marayur is planned to produce half‑litre and other size variations in the future. Water will be sourced directly from the valleys of the Anjunad hills, ensuring a sustainable and traceable supply chain.

Direct Market Access for Tribal Products

The core mission is to market tribal products directly to consumers, removing exploitative middlemen. Historically, tribal farmers have faced price manipulation; this initiative promises fair pricing and a reliable market. The project enjoys financial backing from the National Bank for Agriculture and Rural Development (NABARD), which provides technical and logistical support.

Future Expansion Plans

Beyond the water brand, the company intends to open a tribal‑cuisine restaurant showcasing traditional dishes of the Muthuvan and Hill Pulaya communities. This diversification aims to generate employment, promote cultural heritage, and create additional revenue streams for the shareholders.

Local Government Support

Marayur Panchayat President Jomon Thomas reaffirmed that empowering the tribal populace remains the venture’s ultimate goal. He announced official inauguration by handing the first bottle to NABARD’s district development manager M.S. Arun, underscoring the local body’s full cooperation.