IIT Delhi civil engineering alumni Neetu Yadav and Kirti Jangra founded Animall, a tech platform that digitises cattle trade for Indian dairy farmers. Valued at roughly Rs 565 crore, the venture underscores the rapid penetration of technology into rural markets.

Key Takeaways

  • Neetu and Kirti turned a weekend project in 2019 into the Animall platform.
  • The service offers an online cattle marketplace, animal health, and artificial insemination solutions.
  • Animall is now valued at about Rs 565 crore after multiple funding rounds.

From College Roommates to Agri‑Tech Entrepreneurs

While studying civil engineering at IIT Delhi, Neetu Yadav and Kirti Jangra became close friends and shared a common ambition: to build something that matters. After graduation they pursued conventional corporate jobs, but the challenges faced by dairy farmers lingered in their minds.

Bringing Technology to a Traditional Market

Historically, cattle buying and selling in India relied on local traders and word‑of‑mouth networks, often leaving farmers short‑changed. Animall created a digital marketplace where farmers can list cattle, compare prices, and connect directly with verified buyers. The platform later expanded to include animal healthcare, artificial insemination, and financing services.

Historical Background

Over the past two decades, India’s agricultural sector has witnessed a digital transformation driven by mobile penetration and affordable broadband. From early m‑agri pilots to today’s sophisticated agri‑tech ecosystems, platforms like Animall represent the next phase—bringing urban‑grade technology to the village doorstep.

Why This Matters

BozokMedia analysis shows that Animall not only boosts farmers’ earnings but also enhances market transparency, creates rural jobs, and promotes sustainable livestock practices. It marks a pivotal shift in India’s agri‑tech landscape.

"Digital marketplaces empower farmers by cutting out middlemen and ensuring fair price discovery," says agricultural economist Dr. Anshu Verma.
Did You Know?: India trades roughly 12 million cattle annually, and Animall now commands over 5% of that market share.

Frequently Asked Questions

Q1: What services does Animall provide?
A: An online cattle marketplace, animal health monitoring, artificial insemination, and financing options.

Q2: Where does the startup’s funding come from?
A: Animall has raised capital from angel investors and venture‑capital firms focused on agri‑tech.