IIT Delhi graduates Neetu Yadav and Kirti Jangra left stable corporate careers to revolutionize the dairy sector. Their animal technology startup is now valued at an astounding ₹565 crore.

Key Takeaways

  • IIT Delhi graduates Neetu Yadav and Kirti Jangra founded an Animal Tech startup.
  • The company has reached a valuation of approximately ₹565 crore.
  • The startup aims to eliminate middlemen in the dairy farming sector.
  • Launched as a small weekend project in 2019.

While most graduates from the Indian Institute of Technology (IIT) aspire to secure high-paying roles in global tech giants, Neetu Yadav and Kirti Jangra chose a different path. The IIT Delhi alumni identified deep-rooted inefficiencies in the dairy industry and decided to solve them using technology, building a powerhouse startup valued at ₹565 crore.

After completing their Civil Engineering degrees, both women gained diverse experience in product management and consulting. Despite their successful corporate trajectories, they felt a calling to create something impactful for society. They noticed a glaring digital divide: while almost every consumer good is available online, the livestock trade remains stuck in traditional, unorganized methods, leaving farmers vulnerable to middlemen.

Why This Matters

BozokMedia analysis shows that the integration of technology into traditional sectors like agriculture and animal husbandry is the next frontier for India's economic growth. By providing a digital marketplace for livestock, these entrepreneurs have created transparency in a sector that has historically lacked trust and standardized pricing.

True innovation lies not in creating complex code, but in applying existing technology to solve age-old societal problems.

Starting in 2019 as a modest weekend project, the journey was far from easy. Building trust among rural farmers in a digital-first model was a massive hurdle. However, through persistence, they built a platform that now connects thousands of buyers and sellers, transforming how cattle are traded across the country.

Historical Background

The Indian dairy sector is one of the largest in the world, yet it has long been plagued by fragmented supply chains. The lack of a centralized digital platform meant that small-scale farmers often received suboptimal prices for their livestock.

Did You Know?: India is the world's largest producer of milk, yet the digital penetration in the livestock trading market is still in its nascent stages.

Frequently Asked Questions

Question 1: What does the startup actually do?
Answer: It provides a digital platform/mobile app for farmers to buy and sell livestock safely and transparently.

Question 2: When was the company founded?
Answer: The startup was initiated in 2019.