Bangalore-based Superleap has secured INR 36 crore in a pre-Series A round led by Peak XV’s Surge. The startup aims to replace outdated CRM systems with an intelligent, AI-native revenue operating system.

Key Takeaways

  • Raised INR 36 crore in pre-Series A funding led by Peak XV’s Surge.
  • Transitioning CRMs from mere 'systems of record' to 'intelligent revenue operating systems'.
  • Rapid deployment capabilities: Razorpay migrated 10M+ records in just 45 days.
  • Three-layer architecture: SuperOS, SuperSense, and SuperAgents.

Superleap, an enterprise AI CRM platform designed for modern revenue teams, has announced a successful funding round of INR 36 crore. Led by Peak XV’s Surge, this investment is earmarked for accelerating the company's enterprise go-to-market expansion and strengthening its AI-native product capabilities within the Indian market.

For over a decade, Customer Relationship Management (CRM) tools have been viewed as tedious reporting obligations rather than actual selling tools. Superleap is disrupting this by replacing legacy architectures with an AI-native framework that allows enterprises to deploy in weeks without any business disruption.

Why This Matters

BozokMedia analysis shows that the shift from 'static data entry' to 'agentic automation' is the next frontier in enterprise software. Superleap isn't just adding an AI chatbot to a database; it is rebuilding the core engine. The fact that Aakash Education reduced sales tech costs by over 50% while scaling 5,000 counselors proves that efficiency gains in AI-native systems are exponential, not incremental.

"Real AI adoption cannot happen without a change in the core system of record. We are building an agentic operating system." - Subham Kumar Boundia, Co-founder & CEO, Superleap.

The platform has already seen 10x growth over the past year, serving diverse sectors including BFSI, SaaS, Healthcare, and Media. High-profile clients such as Cars24 and MediBuddy are utilizing its intelligent lead prioritization and automation to remove manual guesswork from the sales funnel.

Feature Legacy CRM Superleap AI-CRM
Primary Function System of Record (Data Entry) Revenue OS (Intelligent Action)
Deployment Time Months to Years Weeks (Zero Disruption)
AI Integration Layered/Add-on Native/Core Architecture
Did You Know?: The founders of Superleap were early operators at Unacademy, where they experienced the failures of legacy CRMs firsthand before building their own internal solution.

Frequently Asked Questions

Q1: What is the structure of the Superleap platform?
A: It operates on three layers: SuperOS (Unified Data), SuperSense (Customer Intelligence), and SuperAgents (Task Automation).

Q2: Which external tools does Superleap integrate with?
A: It offers seamless integrations with WhatsApp, Slack, MS Teams, and Claude, allowing teams to manage CRM tasks from their preferred apps.