In a landmark move, IRCTC has awarded branding rights to Sprite for the Lucknow-Delhi Tejas Express. The train will officially be announced as the 'Sprite' Tejas Express for the next six months.
Key Takeaways
- The Lucknow-Delhi Tejas Express will now be branded as 'Sprite' Tejas Express.
- IRCTC granted branding rights to M/s Sprite for a six-month period.
- The new naming convention applies to all originating and en route stations.
- This marks India's first instance of a train being named after a private brand.
In a significant shift in railway advertising, the Indian Railway Catering and Tourism Corporation (IRCTC) has announced that India's first 'private, branded' train will operate under a commercial identity. The premium Lucknow-Delhi Tejas Express will officially be known as the 'Sprite' Tejas Express for a period of six months.
According to railway sources, the North Eastern Railway has been instructed to announce Train 82501/82502 as the 'Sprite' Tejas Express at all stations between Lucknow and Delhi. This branding initiative, effective from August 19, 2026, to November 11, 2026, follows a Letter of Acceptance issued to M/s Sprite for exterior coach advertising.
Why This Matters
BozokMedia analysis shows that this move is a strategic attempt to boost non-fare revenue for the Indian Railways. By allowing private firms to wrap coaches in brand identities, the Railways can monetize its massive physical assets without altering the core service. While the branding is private, IRCTC continues to pay standard hauling charges to Indian Railways for the use of tracks and station infrastructure.
The integration of corporate branding into public transport marks a new era of commercialized mobility in India.
The Tejas Express is renowned for its high-end amenities, including fully air-conditioned coaches, premium on-board catering, and advanced infotainment systems. It also caters to niche markets through group bookings, allowing entire 78-seat AC Chair Car coaches to be reserved for corporate or social events.
Historical Background
The journey of private-style operations in India gained momentum when the country's first private train was flagged off by Uttar Pradesh Chief Minister Yogi Adityanath on December 3, 2021. This latest branding move represents the next evolution of that commercial trajectory.
Frequently Asked Questions
1. Does the branding change the train's route or schedule?
No, the branding is purely aesthetic and related to naming; the service and route remain unchanged.
2. How long will the train carry the 'Sprite' name?
The branding rights have been awarded for a duration of six months.