Bengaluru-based Swiggy has introduced 'Guru', a 24/7 AI assistant available in over 20 languages. The tool aims to help 2.7 lakh restaurants optimize sales, manage ads, and access real-time data insights through a simple chat interface.

  • Swiggy introduces 'Guru', a 24/7 AI Business Partner for restaurant partners.
  • Available across 720+ cities, targeting over 2.7 lakh restaurants.
  • Supports 20+ vernacular languages including Hindi, Kannada, and Telugu.
  • Enables real-time GMV analysis, ad management, and tax report access via chat.

In a significant move to integrate artificial intelligence into the food-tech ecosystem, Swiggy, the Bengaluru-based on-demand convenience platform, launched its AI Business Partner, 'Guru', on August 17. This innovation is specifically engineered to support restaurant partners, ranging from small neighborhood eateries to large-scale multi-outlet establishments, by streamlining their complex daily operations.

The deployment of Guru across more than 720 cities is expected to benefit approximately 2.7 lakh restaurants. According to the company, the AI Assistant is designed to empower partners by facilitating data-driven decision-making and optimizing sales funnels. Instead of navigating complex backend dashboards, restaurant owners can now resolve operational queries and manage their business through a single, intuitive conversational chat.

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Why This Matters

BozokMedia analysis shows that by integrating AI into the B2B workflow, Swiggy is moving beyond being just a delivery aggregator to becoming a business consultant for its partners. This strategy not only enhances restaurant profitability but also secures Swiggy's supply chain by reducing the operational friction that often leads to partner dissatisfaction.

"The shift from static dashboards to conversational AI marks the next evolution in SMB digital transformation, making high-level analytics accessible to the smallest vendor."

One of the standout features of Guru is its analytical depth. The AI provides a full-funnel analysis of Gross Merchandise Value (GMV) and order volumes. More importantly, it doesn't just present data; it identifies gaps in performance and provides actionable recommendations to fix them. The system tracks over 30 key metrics, including Average Order Value (AOV) and sales trends, consistently over time.

Rohit Kapoor, CEO of Swiggy Food Marketplace, emphasized that after 12 years of partnership with restaurants, Swiggy deeply understands the multitasking demands of the industry. He stated that Guru is an "AI-first assistant" that redefines daily management by providing 24/7 support and faster query resolution.

To ensure inclusivity, the interface is available in over 20 vernacular languages, including Hindi, Kannada, and Telugu. This allows partners to manage their ad campaigns, modify discount offers, and view detailed payout annexures—including tax reports—without language barriers, effectively democratizing access to business intelligence.

Did You Know?: Swiggy has recently transitioned into a fully Indian entity as foreign investors sold their stakes, strengthening its alignment with local regulatory and market needs.
Feature Traditional Management AI 'Guru' Management
Data Insights Manual/Complex Reports Instant Conversational Analysis
Support Availability Ticket/Call-based 24/7 Instant AI Chat
Language Accessibility Primarily English 20+ Vernacular Languages

Frequently Asked Questions

1. How does Guru help in increasing restaurant profitability?
Guru analyzes sales funnels and provides specific recommendations to fix underperforming areas and optimize ad spend.

2. Can restaurant partners manage their finances through Guru?
Yes, partners can view detailed payout annexures, tax reports, and payout summaries directly through the AI chat.