A new study by Goldman Sachs reveals that AI adoption is already impacting employment trends, with entry-level workers and call centers facing the most significant disruptions.

  • Employment in call centers, software publishing, and consulting has dropped sharply below historical trends.
  • Entry-level workers face the highest risk of displacement due to AI adoption.
  • AI adoption rates in developed economies currently hover between 15% and 20%.

Artificial Intelligence (AI) is no longer just a futuristic concept; it is actively reshaping the global labor landscape. According to a comprehensive study by Goldman Sachs, the integration of AI automation is beginning to weigh heavily on labor markets across major developed economies.

The Wall Street investment giant found that industries with high exposure to AI have experienced a noticeable slowdown in job opening growth since the latter half of 2022. This trend is particularly pronounced in powerhouse economies such as the United States, Germany, and Australia.

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Industries Under Pressure

The report highlights that sectors involving repetitive tasks and data processing are feeling the immediate heat. Employment in information and communication services has slowed across nearly all major developed nations. Specifically, the following sectors have seen a sharp decline compared to long-term historical trends:

  • Call Centers: Employment has plummeted by 39% in the U.S., 33% in Canada, and 27% in Germany.
  • Software Publishing
  • Management Consulting
  • Advertising Services

The drastic drop in call center employment serves as a primary indicator that AI-driven automation tools are already being deployed to replace human-led customer service roles.

The Entry-Level Vulnerability

One of the most alarming findings in the Goldman Sachs analysis is the disproportionate impact on early-career professionals. After analyzing over 800 occupations, the bank concluded that entry-level workers face the strongest headwinds. While the overall labor market drag might seem minimal, for those just starting their careers, the impact is much steeper—ranging from 0.2 percentage points in the U.S. to over 0.6 in Australia.

The shift toward AI-driven automation is creating a structural gap in the labor market, making it increasingly difficult for new entrants to secure foundational roles.

Why This Matters

BozokMedia analysis shows that this is not merely a sectoral shift but a fundamental transformation of how work is distributed. As AI adoption rates—currently averaging 15% to 20% in developed markets—continue to climb, the demand for traditional skill sets will diminish, necessitating a massive global reskilling effort. Leaders in adoption include the U.S., UK, and France, while countries like Japan and Italy are lagging behind.

Did You Know?: AI adoption in emerging markets is estimated to be slightly lower, ranging between 10% and 15%, compared to the more advanced developed economies.

Frequently Asked Questions

1. Which jobs are most at risk from AI?
Call center agents, software publishers, management consultants, and advertising professionals are currently seeing the most significant impact.

2. Why are entry-level workers more affected?
Entry-level roles often involve routine tasks that are the easiest and most cost-effective for AI models to automate.