The Bihar government has amended its social media policy, offering influencers up to ₹1 lakh for creating high-reach content about government schemes and achievements.
- Creators can earn ₹10,000 for 1 lakh views and up to ₹1 lakh for 10 lakh views.
- Mandatory empanelment with the Information and Public Relations Department (IPRD) is required.
- Payments are capped at a maximum of ₹1 lakh per video.
In a strategic move to boost digital outreach, the Samrat Chaudhary-led government in Bihar has approved a significant amendment to the state's social media policy. This new directive allows empanelled social media creators to receive monetary compensation for producing content focused on government schemes, developmental programs, and state achievements.
Under the revised framework, the state government has structured a performance-based payment model. Content that achieves one lakh (100,000) views may earn the creator up to ₹10,000. Similarly, content reaching the ten lakh (1,000,000) views milestone could fetch up to ₹1 lakh. However, the government has explicitly stated that the payout will be capped at ₹1 lakh, regardless of whether the views exceed the 10-lakh mark.
Why This Matters
BozokMedia analysis shows that this policy represents a shift toward decentralized government communication. By leveraging the reach of individual influencers, the Bihar government aims to bypass traditional media barriers and connect directly with the youth and rural populations who consume information primarily through short-form video platforms.
Utilizing influencer networks for public service announcements is a modern approach to bridging the information gap in a digital-first society.
It is crucial to note that these payments are not automatic. To qualify, creators must meet stringent government-set criteria regarding content quality, platform legitimacy, and official verification of view counts. Furthermore, content produced without prior departmental permission or empanelment will not be eligible for any compensation.
Historical Background
Traditionally, state communications in India relied heavily on official gazettes, newspapers, and television broadcasts. However, as internet penetration has skyrocketed across Bihar, the government is now pivoting toward 'Social Media Governance' to ensure that welfare schemes reach the intended beneficiaries through the channels they use most frequently.
| View Count Threshold | Potential Payout (Max) |
|---|---|
| 1 Lakh Views | ₹10,000 |
| 10 Lakh Views | ₹1,00,000 |
Frequently Asked Questions
1. How can an influencer apply for this scheme?
Creators must register and undergo empanelment through the Information and Public Relations Department (IPRD) via the official portal.
2. Is there a limit to how much one can earn?
Yes, the maximum payment per video is capped at ₹1 lakh.
