Iconic beauty brand The Body Shop has launched its latest retail outlet at DLF Summit, Gurugram, blending ethical beauty with local cultural elements. The brand aims to open up to 30 new stores this fiscal year.

  • The Body Shop unveiled its newest store at DLF Summit, Gurugram, strengthening its North India footprint.
  • The store features a custom mural celebrating Gurugram's skyline, metro, and Haryana folk art.
  • The brand plans to expand by 20-30 stores within this fiscal year.

The iconic British-born international ethical beauty brand, The Body Shop, has officially unveiled its newest retail destination at DLF Summit, Gurugram. This strategic move deepens the brand's presence in North India and underscores its commitment to purpose-led retail, bringing ethical beauty closer to the local community through immersive spaces.

Moving beyond traditional retail, the new Gurugram outlet is designed as a community-first hub. The interior design draws inspiration from the city's unique blend of modern ambition, entrepreneurial drive, and deep cultural roots. A standout feature is the captivating custom mural that weaves together Gurugram's iconic skyline, bustling retail districts, metro network, and thriving café culture, all while incorporating subtle motifs of Haryana folk art.

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Why This Matters

BozokMedia analysis shows that the shift from transaction-based retail to experience-based retail is critical for luxury and ethical brands. By integrating local storytelling into the physical store design, The Body Shop is positioning itself to capture the loyalty of the modern, conscious Indian consumer who seeks meaningful connections with the brands they frequent.

"Retail today is about much more than transactions. Customers want spaces that feel relevant, engaging and connected to the communities they live in." - Vishal Chaturvedi, Chief Revenue Officer, The Body Shop.

The store offers a comprehensive range of products, including Skincare, Bodycare, Haircare, Fragrance, and Makeup. To enhance customer engagement, the outlet features interactive product discovery zones, allowing visitors to explore the brand's ethical beauty philosophy in a welcoming, hands-on environment.

Historical Background

Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop has long been a pioneer in sustainable and ethical beauty. In India, the brand operates through its partner Quest Retail, a leading beauty specialist that has been scaling global prestige brands in the Indian subcontinent since 2006.

Did You Know?: The Body Shop was one of the first global beauty brands to champion ethical sourcing and anti-animal testing movements.

Frequently Asked Questions

1. Where is the new The Body Shop store located?
The new store is located at DLF Summit Plaza, Gurugram, Haryana.

2. What are The Body Shop's expansion plans for India?
With approximately 200 stores currently nationwide, the brand plans to open between 20 to 30 new stores this fiscal year.