Luxmi Group's iconic Makaibari Tea Estate is launching 'Makaibari Collective' to integrate small tea growers into its premium organic supply chain, aiming for a 20% annual growth.
- Launch of 'Makaibari Collective' to purchase 10,000 kg of leaves annually from small growers.
- Target to source 25% of total requirements from small tea growers (STGs).
- Small growers to receive an equal proportion of the total profit.
- Projected 20% annual boost in revenue for Luxmi Group.
In a significant move for the tea industry, the legendary Makaibari Tea Estate, owned by the Luxmi Group, has announced a strategic partnership with small tea growers (STGs) across Darjeeling. This initiative aims to create a new brand segment called 'Makaibari Collective', designed to bolster the regional tea economy and provide a platform for small-scale organic producers.
Rudra Chatterjee, Managing Director of Luxmi Group, emphasized that the initiative is built to strengthen the livelihoods of organic tea farmers in Darjeeling. By consolidating the small farmers' produce under the prestigious Makaibari name, the group ensures these growers do not have to build market access from scratch. The Collective will integrate existing premium ranges like Apoorva and Green Valley, which command a market value exceeding ₹10 crore.
Why This Matters
BozokMedia analysis shows that this move represents a shift toward a more inclusive agricultural model in Darjeeling. By blending small-holder organic tea with their own production, Makaibari is mitigating supply risks while simultaneously driving social impact through profit-sharing, a move that could set a precedent for other large estates in the region.
This partnership bridges the gap between traditional small-scale farming and global premium tea markets.
The financial structure of this partnership is particularly noteworthy. The group aims to purchase 25% of its tea requirements from these small growers. In a move towards equitable growth, these growers are slated to receive an equal proportion of the total profit generated from the Collective. Luxmi Group anticipates that this strategic integration will result in a 20% annual boost in their operations.
Historical Background
Founded in 1859, Makaibari stands as Darjeeling’s oldest continuously operating tea estate. It has earned global acclaim for its commitment to organic cultivation and sustainable practices. Currently, Makaibari’s production serves high-end markets in Japan, Germany, the United Kingdom, and the United States.
While Darjeeling produced approximately 5.6 million kilograms of tea in 2025, the sector relies heavily on about 2,500 small growers. To ensure consistency, the quality of tea supplied to the Collective will be independently evaluated by J. Thomas & Company, and participating cooperatives will receive training to meet international benchmarks.
Frequently Asked Questions
1. What is the 'Makaibari Collective'?
It is a new brand segment by Luxmi Group that combines organic tea from small Darjeeling growers with Makaibari's own production.
2. How will quality be maintained?
Makaibari will provide training to cooperatives, and all tea quality will be independently verified by J. Thomas & Company.