Minister V. Sampath Kumar has inaugurated the special Deepavali sales at Co-optex outlets in Coimbatore, featuring massive discounts and a unique silk exchange scheme.

  • 30% discount on all purchases available until late January 2027.
  • Innovative 'New for Old' scheme for pure zari silk sarees.
  • Sales targets set at ₹5.65 crore for Coimbatore district.

In a move to kickstart the festive shopping season, Minister V. Sampath Kumar officially inaugurated the special Deepavali sales at Co-optex outlets across the Coimbatore district on Tuesday. The launch ceremony was also attended by the Coimbatore District Collector, Pavankumar G. Giriyappanavar, marking a significant start to the textile season.

To attract shoppers during the upcoming festivities, Co-optex has announced a substantial 30% discount on all purchases. This promotional offer is scheduled to remain active until the end of January 2027, providing a long window for consumers to avail of premium textile products at reduced prices.

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Why This Matters

BozokMedia analysis shows that Co-optex’s strategic pricing and extended discount period are designed to stabilize demand in the handloom sector during the post-festive slump. By offering high-quality silk from renowned hubs like Salem, Kancheepuram, Arani, and Thanjavur, the organization strengthens the regional handloom economy.

This initiative effectively bridges the gap between traditional craftsmanship and modern consumer affordability.

One of the most notable highlights of this year's campaign is the “New for Old” scheme. This unique program allows customers to bring their old, pure zari silk sarees to the Marudham or Saibaba Colony outlets in Coimbatore. The zari will be extracted, tested, and weighed on the spot, allowing customers to purchase new products equivalent to the value of the zari.

This scheme is expected to drive significant footfall and offers a sustainable way for households to upgrade their traditional wardrobes while ensuring the value of precious metals like zari is preserved.

Economic Targets and Regional Impact

The scale of this festive campaign is ambitious. The sales target for the Coimbatore district alone has been set at ₹5.65 crore. When looking at the broader Coimbatore region, which encompasses four districts, the total sales target reaches a significant ₹10 crore for the current festival season.

Did You Know?: Co-optex is a premier cooperative society in Tamil Nadu that plays a vital role in protecting the livelihoods of thousands of traditional weavers.

Frequently Asked Questions

1. Where can I avail of the 'New for Old' zari exchange scheme?
The scheme is specifically available at the Marudham and Saibaba Colony outlets in Coimbatore city.

2. Which types of silk sarees are available at the sale?
The collection includes soft silk products from Coimbatore, Salem, and Kancheepuram, as well as traditional silks from Arani and Thanjavur.