San Diego Comic-Con (SDCC) has long been regarded as the ultimate destination for pop culture enthusiasts and collectors. As we look toward SDCC 2026, Funko is raising the stakes with an unprecedented level of personalization. The company has officially announced its 'Pop! Yourself Spider-Man: Brand New Day' activation, promising to turn fans into their own web-slinging heroes.

The Art of Personalization

The core appeal of this initiative lies in its ability to merge reality with fiction. Through this activation, collectors can meticulously design a custom Funko Pop that reflects their unique identity. By selecting specific hairstyles, skin tones, facial features, and even eyewear, fans can graft their own likeness onto the iconic Spider-Man physique. This level of customization transforms a mass-produced collectible into a one-of-a-kind personal artifact.

What’s Inside the Premium Bundle?

Priced at $60, the offering is designed as a comprehensive collector's kit rather than a simple standalone figure. Each purchase includes a custom-built cosplay figure, a Bitty Pop! Hulk, and highly specialized SDCC-themed packaging that features the collector's name. To ensure the longevity and aesthetic appeal of the item, a display protector is also included. Furthermore, fans can customize their experience further by choosing two accessories, such as a web, a convention lanyard, or a classic Spider-Man mask.

Exclusivity and Event Details

In an era where much of the retail world has moved online, Funko is doubling down on the physical convention experience. This promotion will be exclusively available at SDCC, meaning it will not be sold through their webstore. The event is scheduled to run from Wednesday, July 22, through Sunday, July 26, 2026. Collectors looking to secure their custom hero should head straight to the Funko booth (#5341). This strategic move underscores Funko's commitment to making SDCC an indispensable event for the global collecting community.