The limited‑edition Heroines set sparked chaos at a London Disney store and is now selling for four times its MSRP on the secondary market.

Key Takeaways

  • Heroines edition sold only at select Disney parks and stores
  • Secondary‑market price has risen to $400
  • Potential reprint remains uncertain

One of Disney’s most beloved groups – the princesses – turned the upcoming Lorcana drop, Curator’s Collection: Heroines Edition, into a flash‑point at a London Disney store. Though the product was meant for “select Disney Parks and Disney Stores,” the rush on Oxford Street created a full‑blown fracas.

Why This Matters

BozokMedia analysis shows that the sudden scarcity drives secondary‑market prices sky‑high, impacting both casual fans and serious collectors who may now face a four‑fold markup over the $99.99 MSRP.

"Limited releases like this often inflate secondary‑market values far beyond retail," notes card‑gaming analyst Alex Smith.

The boxed set contains foil versions of Disney’s most iconic heroines: Ariel, Elsa, Jasmine, Mulan, Anna, and Tinker Bell. Each card is rendered in glossy foil, celebrating the original animation’s artistry.

Disney Lorcana’s own blog confirms the set will be sold “at select Disney Parks and Disney Stores” with limited quantities, yet the cards are already listed on TCGplayer for around $400 – four times the $99.99 MSRP.

Did You Know?: The first Lorcana set sold nearly 2 million units in 2023, setting a record for a new collectible‑card launch.

Frequently Asked Questions

Q1: Will there be a reprint of the Heroines edition?
A: No official announcement has been made, but strong demand could prompt Disney to consider a second run.

Q2: Can I still buy the set directly from a Disney store?
A: Availability is limited to select locations, and stock may already be sold out.