The highly anticipated "Toy Story | PEACEMINUSONE: THE FIRST FAN" global tour has officially opened its fourth stop at Harbour City in Hong Kong. Running from August 14 to September 6, 2026, the limited-time event merges Disney nostalgia with G-Dragon's contemporary design aesthetics.
- A landmark collaboration between Disney and K-pop icon G-DRAGON's streetwear brand PEACEMINUSONE.
- Hong Kong's Harbour City serves as the fourth stop of the global tour, featuring exclusive regional merchandise.
- The exhibition boasts a 5.5-meter-tall Dream House, an official pop-up store, and over 20 exclusive artworks.
Art enthusiasts and pop-culture fans in Hong Kong are in for a sensory treat. From August 14 to September 6, 2026, the "Toy Story | PEACEMINUSONE: THE FIRST FAN" exhibition makes its highly anticipated fourth global tour stop at the iconic Harbour City. This limited-time event is a creative collaboration between entertainment giant Disney and K-pop sensation G-DRAGON's fashion brand, PEACEMINUSONE. The exhibition seamlessly blends contemporary art, childhood nostalgia, and modern design across three curated zones: "THE FIRST FAN" Dream House, "THE FIRST FAN" Official Pop-up Store, and "THE FIRST FAN Photo Zone" Art Exhibition.
Set against the breathtaking backdrop of Victoria Harbour, the Ocean Terminal Forecourt has been transformed into "THE FIRST FAN" Dream House. The installation features a spectacular, illuminated entrance inspired by Andy's iconic house, standing over 5.5 meters tall. Inside, a message wall presented by Buzz Lightyear and Jessie carries an inspiring quote: "We may have been small, but our dreams were big. It was the friendships we formed then that made us who we are today." Surrounding a central 3-meter-tall illuminated PEACEMINUSONE Daisy are beloved Toy Story characters in modern artistic iterations.
Seoul's Popular Installations Make Their Hong Kong Debut
The Hong Kong stop also marks the local debut of several highly acclaimed installations from the previous stop in Seoul. Visitors can marvel at a 3-meter-tall chest of drawers inspired by Andy's bedroom, a 1.6-meter-tall Woody sculpture, and the iconic Pixar Ball. The journey continues to the Daisy Garden, where the main staircase has been artistically transformed into a playful floral landscape featuring various Toy Story characters amidst vibrant blooms.
| Exhibition Feature | Seoul Stop | Hong Kong Stop (Exclusive) |
|---|---|---|
| Daisy Artworks | Standard Collection | Over 20 exclusive Daisy-themed artworks |
| Dream House Backdrop | Indoor Gallery Setup | Stunning outdoor setup against Victoria Harbour |
| Exclusive Merchandise | Limited Edition Items | 70+ lifestyle items including HK-exclusive collectibles |
Why This Matters
BozokMedia analysis shows that modern experiential marketing is shifting toward high-concept, multi-generational collaborations. By combining the timeless, nostalgic appeal of Disney's Toy Story with the avant-garde, streetwear aesthetic of G-Dragon's PEACEMINUSONE, the organizers have created a cultural bridge. This strategy not only attracts traditional Disney fans but also engages the highly lucrative and fashion-forward youth demographic, proving that intellectual property (IP) can be continuously reinvented for new audiences.
This collaboration bridges the gap between childhood nostalgia and high-street fashion, setting a new benchmark for global intellectual property activations.
The official pop-up store, located at the Ocean Terminal Lobby, recreates the sleek artistic concept first seen in Seoul. It showcases approximately 70 fashion, lifestyle, and collectible items from the Toy Story x PEACEMINUSONE collection. To the delight of local collectors, the store also features the debut of exclusive merchandise available only at the Hong Kong stop.
Meanwhile, "THE FIRST FAN Photo Zone" at Gallery by the Harbour hosts nearly 2-meter-tall sculptures of Woody and Buzz Lightyear, alongside a time-traveling elevator installation. Over 20 Daisy-themed artworks are showcased exclusively in Hong Kong, and a dedicated "Dream Wall" invites fans to leave personal messages for their favorite characters and G-Dragon's brand.
Frequently Asked Questions
Q1: What are the dates and location for the exhibition in Hong Kong?
A1: The exhibition is open from August 14 to September 6, 2026, at Harbour City, Tsim Sha Tsui, Hong Kong.
Q2: Is there an admission fee to enter the exhibition zones?
A2: No, the exhibition zones at Harbour City are open to the public for free, though merchandise at the pop-up store is sold separately.
