Thrilljoy is bringing the terror of 'IT: Welcome to Derry' to your shelves with its new PIX! vinyl line, featuring both classic and ultra-rare Pennywise variants.
- Thrilljoy launches PIX! vinyl figures based on HBO's 'IT: Welcome to Derry'.
- Collection includes one standard 'Hero Edition' and two rare chase variants.
- The ultra-rare 'Blood-Soaked Pennywise' is limited to only 96 pieces.
- Pre-orders commence on August 28 at 8am PT.
In a move that blends terror with charm, Thrilljoy has announced the latest addition to its PIX! vinyl toy line, focusing on the highly anticipated HBO series 'IT: Welcome to Derry'. For fans who want to own a piece of horror history in a stylized, compact form, these figures offer a unique aesthetic.
Exclusively debuted via IGN, these figures capture the essence of the terrifying clown Pennywise and the character Periwinkle in a 'cutesy' yet unsettling manner. The collection is designed as a blind box series, adding an element of surprise for collectors.
Detailed Breakdown of the Collection
The lineup consists of three distinct versions, ranging from widely available to extremely scarce. The 'Hero Edition' features the iconic dancing clown Pennywise, as portrayed by Bill Skarsgård. This edition is limited to 9,999 units globally, making it a significant piece for any serious collector.
Beyond the standard edition, two 'chase' variants are included to heighten the excitement:
- Periwinkle Variant: A 1:6 scale figure depicting Madeleine Stowe's character, Ingrid Kersh, in her Periwinkle costume.
- Blood-Soaked Pennywise: The ultimate prize for collectors, this rare variant shows Pennywise covered in blood and is strictly limited to just 96 pieces worldwide.
| Figure Type | Key Feature | Availability |
|---|---|---|
| Hero Edition | Classic Pennywise | 9,999 Units |
| Periwinkle Variant | Ingrid Kersh (1:6) | Limited Chase |
| Blood-Soaked Pennywise | Blood-covered design | Only 96 Units |
Why This Matters
BozokMedia analysis shows that the intersection of high-end horror IP and 'designer toy' culture is a burgeoning market. By leveraging the massive brand recognition of Stephen King's universe and the upcoming HBO series, Thrilljoy is tapping into the 'kidult' demographic—adults who collect high-quality, stylized toys.
The 'cute-horror' aesthetic creates a psychological bridge that allows fans to display dark characters in mainstream, lifestyle-oriented settings.
All figures stand slightly under 5 inches tall and are priced at a retail point of $20 each. Pre-orders are set to go live on the Thrilljoy website on August 28 at 8am PT. As HBO has already renewed 'IT: Welcome to Derry' for a second season, the hype surrounding this franchise remains at an all-time high.
Historical Background
The 'IT' franchise, based on the legendary novel by Stephen King, has been a cornerstone of horror cinema for decades. The upcoming prequel series, 'Welcome to Derry,' aims to explore the dark origins of the town and the entity that haunts it, providing fresh lore for both old and new fans.
Frequently Asked Questions
1. How much do the figures cost?
The retail price is set at $20 per figure.
2. Can I choose which figure I get?
No, these are blind box items, meaning the specific variant inside is randomized until opened.
