Disney and Champion have teamed up to pair all 32 NFL franchises with Disney, Pixar, Marvel and Star Wars icons in a new clothing line. The collection drops nationwide on August 24 and will be sold through major online retailers.
- Collection launches Aug. 24, 2026 at 9 a.m. ET
- All 32 NFL teams paired with Disney‑Pixar‑Marvel‑Star Wars characters
- Available on Fanatics.com, NFLShop.com, DisneyStore.com and select Lids locations
Inside the Disney‑NFL Collaboration
The Walt Disney Company has joined forces with apparel brand Champion to create a one‑of‑a‑kind athleisure line that matches every NFL franchise with beloved characters from Disney, Pixar, Marvel and Star Wars. The partnership was first unveiled at July’s Fanatics Fest NYC during the Disney Fan Draft, an event headlined by NFL legends such as Tom Brady and Emmitt Smith.
Launch Timing and Where to Buy
The “Disney | Champion NFL Collection” officially hits stores on August 24, 2026 at 9 a.m. ET. Shoppers can purchase items via Fanatics.com, NFLShop.com, DisneyStore.com and at select Lids brick‑and‑mortar locations nationwide.
First Confirmed Team‑Character Matchups
| Team | Character |
|---|---|
| Buffalo Bills | Disney – Beast |
| Dallas Cowboys | Disney‑Pixar – Woody |
| Las Vegas Raiders | Star Wars – Darth Vader |
| New England Patriots | Marvel – Captain America |
| New York Giants | Disney – Wreck‑It Ralph |
| New York Jets | Disney‑Pixar – Buzz Lightyear |
| Tampa Bay Buccaneers | Disney – Captain Hook |
| Washington Commanders | Disney‑Pixar – Hamm |
Only eight teams have been officially confirmed so far; the remaining 24 matchups will be announced in the weeks leading up to the launch.
2026 NFL Season Context
The 2026 NFL regular season kicks off on September 9 with the Seattle Seahawks hosting the New England Patriots, and Week 1 concludes on September 14 with Monday Night Football featuring the Kansas City Chiefs versus the Denver Broncos. Launching the collection alongside the start of the season maximizes visibility among both sports and pop‑culture fans.
Why This Matters
BozokMedia analysis shows that merging two multibillion‑dollar entertainment powerhouses—Disney’s storytelling legacy and the NFL’s massive fan base—creates a cross‑generational revenue stream and elevates brand relevance among younger consumers.
"This partnership not only redefines merchandising, it deepens cultural connectivity across fan communities," notes marketing analyst Lisa Gupta.
Frequently Asked Questions
Q1: Will the collection be sold in physical retail stores?
A: Yes, select Lids locations will carry the line, but the primary distribution channel is online.
Q2: Are all 32 team‑character pairings finalized?
A: No, only eight have been announced; Disney will reveal the remaining matchups shortly before the launch.
