Bollywood star Kangana Ranaut has blasted Kriti Sanon's latest commercial as ‘creepy’, criticizing the depiction of tying a Rakhi while wearing a bikini. The ad has sparked intense debate on social media, highlighting cultural sensitivities around traditional symbols.
- Kangana labels the ad 'creepy'
- The ad shows Rakhi tied in a bikini
- Public reaction is highly polarized
Ad Content and Intent
Kriti Sanon appears in a new advertisement wearing a bikini and tying a Rakhi, which the brand claims symbolizes bold modernity for a younger audience. While marketed as a fresh take, many viewers found the juxtaposition disrespectful.
Kangana Ranaut’s Reaction
Kangana responded sharply on social media, calling the ad “creepy” and “disrespectful”. She wrote, “Tying a Rakhi while wearing a bikini is unnecessary and offensive,” a statement that quickly trended across platforms.
Public and Social Media Outcry
Twitter, Instagram, and Facebook erupted with opinions. Some users labeled the ad “sensationalist” and “cultural insensitivity,” while a minority defended it as “creative expression.”
Why This Matters
BozokMedia analysis shows that blending traditional symbols with provocative imagery can backfire, especially in markets with strong cultural values. This case ignites a broader conversation about ethical advertising in India.
"Marketers must weigh the social impact when repurposing cultural icons," says marketing professor Dr. Ananya Mehta.
Frequently Asked Questions
Q: Has the brand withdrawn the ad?
A: No official statement has been made yet regarding removal or modification.
Q: Will Kangana’s criticism affect Kriti’s career?
A: It’s too early to tell, but the controversy could influence public perception of both stars.
