Experience a 90s gaming paradise this October at Westfield Parramatta, featuring free gameplay, candy, and high-end tech giveaways.

  • Free admission from October 1st to 4th at Westfield Parramatta.
  • 90s-themed 'Fun House' featuring multiple decorated rooms and consoles.
  • Chance to win a custom Aftershock Gaming PC, PS5, and Xbox Series X.

In an exciting collaboration designed to spark nostalgia and celebrate gaming culture, IGN Australia and Chupa Chups are teaming up with Westfield Parramatta. From October 1st to 4th, the shopping center will host the “Chupa Chups Forever Fun House,” a free immersive experience tailored for the October school holiday period.

The event is envisioned as a 90s family dream home, consisting of four meticulously decorated rooms. These spaces will be packed with a variety of gaming consoles and titles, ensuring that both hardcore gamers and casual visitors have something to enjoy. To sweeten the deal, free Chupa Chups lollies will be distributed throughout the event.

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Gaming Lineup and Entertainment

Visitors can expect high-energy multiplayer experiences with titles such as Mario Kart World, Super Smash Bros Ultimate, and Minecraft Dungeons II. Beyond the announced list, the organizers have promised several surprise titles throughout the four-day run, encouraging guests to return and test their skills.

Why This Matters

BozokMedia analysis shows that this initiative represents a shift toward 'experiential retail.' By turning a commercial space like Westfield into a destination for free entertainment, brands like Chupa Chups and IGN are capturing the attention of a younger demographic while leveraging the powerful emotional pull of 90s nostalgia for older millennials.

"The intersection of confectionery and gaming creates a sensory experience that traditional digital advertising simply cannot replicate."

High-Stakes Giveaways

The centerpiece of the Fun House will be a stunning, one-off custom Chupa Chups Gaming PC built by Aftershock. This high-performance machine will be showcased on-site before being awarded to one lucky winner. Additionally, participants stand a chance to win an Xbox Series X, a PS5, or a Switch 2. Entry is streamlined via a QR code at the venue or through Gleam.io.

Date Operating Hours Highlights
Thursday, Oct 1 9:30 AM – 9:00 PM Grand Opening
Friday, Oct 2 9:30 AM – 6:00 PM Content Creator Sessions
Saturday, Oct 3 9:00 AM – 6:00 PM Weekend Peak & Prizes
Sunday, Oct 4 10:00 AM – 6:00 PM Final Giveaways
Did You Know?: Retro gaming has seen a massive resurgence, with original 90s cartridges often selling for more than the original console's retail price today.

Frequently Asked Questions

Q1: Is there any cost to enter the Fun House?
A: No, the event is completely free for all visitors.

Q2: How can I enter the giveaway for the Gaming PC?
A: You can enter by scanning the QR code at the event or visiting Gleam.io and following the partners on social media.