Global icons Dua Lipa, Lisa, and Anne Hathaway gathered in Manhattan for the unveiling of 'auroBOROS', a massive gilded sculpture by Bulgari. The installation blends high fashion with contemporary art, celebrating the spirit of constant reinvention.
- Bulgari launched 'Serpenti Infinito New York' featuring a massive golden sculpture named 'auroBOROS'.
- A-list stars including Dua Lipa, Lisa (Blackpink), and Anne Hathaway attended the event on the High Line.
- The installation was created by Berlin-based studio Plastique Fantastique.
- Five exclusive high-jewelry pieces were launched, inspired by American art and architecture.
New York City's High Line, the renowned industrial-turned-public park, became the epicenter of luxury and art this Wednesday. In a rare convergence of global superstardom, Dua Lipa, Anne Hathaway, and Lisa were spotted beneath a colossal, spiraling golden snake. This striking vision was not a hallucination but the unveiling of Serpenti Infinito New York, the latest chapter in the Roman jewelry house Bulgari's traveling contemporary art program.
The centerpiece, titled auroBOROS, is a gilded mega-sculpture designed by Marco Canevacci and Yena Young of the Berlin-based studio Plastique Fantastique. The name is a portmanteau of the Latin word for gold and the 'ouroboros'—the ancient symbol of a snake eating its own tail. The installation aims to explore the alchemical properties of gold and the serpent's timeless association with transformation and renewal.
Why This Matters
BozokMedia analysis shows that Bulgari is pivoting from traditional luxury marketing toward 'cultural curation.' By integrating high-scale public art with celebrity presence, the brand is positioning its Serpenti emblem not just as a product, but as a universal symbol of art and creativity. This strategy allows the brand to embed itself into the urban fabric of global cities like New York and Venice.
"Art is a reflection of life, and the serpent has conveyed the cycle of renewal to civilizations for millennia."
To mark the occasion, Bulgari introduced five one-of-a-kind high-jewelry pieces that bridge the gap between Italian craftsmanship and American artistic legacy. For instance, the Serpenti Falling Drops necklace worn by Anne Hathaway draws inspiration from Jackson Pollock’s drip paintings, while the Serpenti Helix worn by Dua Lipa echoes the architectural curves of the Guggenheim Museum.
The installation remains open to the public until September 20, allowing visitors to walk through the looping double helix. According to the artists, the sculpture's surface interacts with the shifting light and weather of Manhattan, ensuring that every visitor's experience is unique, mirroring the city's own state of constant evolution.
| Jewelry Piece | Worn By | Artistic Inspiration |
|---|---|---|
| Serpenti Falling Drops | Anne Hathaway | Jackson Pollock (Drip Painting) |
| Serpenti Helix | Dua Lipa | Frank Lloyd Wright (Guggenheim) |
| Coral & Tanzanite Set | Lisa | Jasper Johns (American Flag) |
Frequently Asked Questions
1. Where can the public see the auroBOROS sculpture?
The sculpture is currently installed on the High Line in Manhattan, New York, and is open until September 20.
2. What is the significance of the Serpenti line for Bulgari?
The Serpenti (serpent) is Bulgari's most iconic emblem, symbolizing transformation, rebirth, and the house's commitment to innovative design.
