Hasbro’s latest GI Joe‑themed collectible reimagines the original Tomb Raider, Lara Croft, as a $45 action figure packed with accessories. The debut at San Diego Comic‑Con also includes new Transformers, Ghostbusters and Age of the Primes releases slated for fall 2026 and beyond.

Key Takeaways

  • Lara Croft reimagined in GI Joe style, $45 price point
  • Includes sidearms, backpack, grappling hook, second head with headphones and 12+ accessories
  • Simultaneous launches of Transformers, Ghostbusters and Age of the Primes figures

San Diego Comic‑Con kicks off this week, and Hasbro is once again hitting the show floor to reveal several of its upcoming figures for the year. GameSpot can exclusively reveal several of them today, including what is undeniably the favorite of the lot: a GI Joe‑inspired take on the original Tomb Raider, Lara Croft.

Hasbro teased the Lara Croft figure a few months back, and ahead of its Fall 2026 launch it has dropped new images showcasing the $45 collectible. Like other GI Joe Classified series items, Lara arrives sealed in blister packaging that harks back to the 80‑ and 90‑s GI Joe toys, with artwork highlighting her character design.

The figure ships with her signature sidearms, a backpack, climbing axes, a bow, a quiver of arrows, a grappling hook, an ancient dagger, alternate hands, and a second head equipped with communication headphones. All together, the accessories total more than a dozen distinct pieces.

This isn’t the only cool figure Hasbro has on the way. Transformers fans can look forward to a new Decepticon leader Megatron that converts into the Decepticon logo, complete with a display stand and blaster accessory. Pre‑orders open September 1 through the Hasbro Pulse store, with retail shelves expected to stock the figure in the fall.

The Age of the Primes line expands with Deluxe‑class Sky Guard and Breakaway figures scheduled for Spring 2027. These 5.5‑inch robots transform from robot to jet mode in a few steps, and a third mode lets them combine into the Superion‑form Combiner Nexus Maximus.

Ghostbusters collectors also get a treat. Fresh off the launch of the ’84 1:1‑scale proton pack, Hasbro offers a two‑pack of Janine Melnitz and Louis Tully figures in classic flight suits to mark the 40th anniversary of The Real Ghostbusters. Each 5‑inch figure includes companion ghosts, busting accessories, and proton‑stream effects, priced at $47.

Why This Matters

BozokMedia analysis shows that these high‑profile releases signal a strategic push by Hasbro to dominate the premium collectible market ahead of the 2026 holiday season, leveraging nostalgia across multiple franchises to boost both pre‑order volume and retail shelf presence.

“Hasbro’s blend of nostalgia and modern articulation sets a new benchmark for collector‑grade action figures.” – Dr. Anita Rao, Toy Industry Analyst
Did You Know?: The original GI Joe Classified series, launched in 2008, was the first to re‑introduce the 1960s 12‑inch figure scale to a modern audience.

Frequently Asked Questions

Q1: When will the Lara Croft figure be available?
A: The figure is slated for a Fall 2026 release, with pre‑orders opening on July 23 via Hasbro Pulse.

Q2: What accessories are included with the figure?
A: The package includes sidearms, a backpack, climbing axes, bow, quiver, grappling hook, ancient dagger, alternate hands and a second head with communication headphones.