Blizzard has clarified that Battle.net is not aiming to rival Steam or Epic Game Store, opting instead for a curated selection that now includes two major CD Projekt Red RPGs. This strategy underscores the publisher’s focus on quality over quantity.
- Blizzard’s stance to avoid large marketplace competition
- Inclusion of CD Projekt Red’s flagship RPGs on Battle.net
- Emphasis on a curated gaming experience
At this year’s BlizzCon, Blizzard Entertainment announced that Cyberpunk 2077 and the upcoming remaster of The Witcher 3 will be available on its Battle.net storefront. Despite this, the company made it clear it is not competing with large storefronts like Steam or Epic.
Senior Vice President Andrew Guerrero told Polygon, “We’re not out there trying to do the Steam or Epic Game Store thing. We focus on our audience. If something makes sense for them, we’ll get after it.” This underscores Blizzard’s commitment to a curated, quality‑centric approach.
Battle.net is described as a “hand‑picked basket” where flagship titles such as Diablo and World of Warcraft sit alongside similar games. This strategy offers a more focused experience for players.
Why This Matters
BozokMedia analysis shows that Battle.net’s approach represents a new model in the PC gaming market, prioritizing depth over breadth. This benefits players and provides clear direction for third‑party publishers.
“Battle.net’s curated model suits players seeking depth and reliability rather than endless options,” says gaming analyst Rajesh Patel.
However, this focus presents challenges. With Cyberpunk 2077 and The Witcher 3 on the platform, expectations for regular new releases may be lower, potentially impacting long‑term growth.
Frequently Asked Questions
Question 1: Will Battle.net serve as an alternative to Steam or Epic?
Answer: No, Blizzard has made it clear it is a curated experience, not a massive storefront.
Question 2: Will more third‑party games appear on Battle.net?
Answer: Possibly, but only if they meet the curated standards.
