Herbalife’s APAC Wellness Culture Survey 2026 reveals that 82% of consumers consider holistic health extremely important. Participation in wellness activities has risen sharply, yet many still seek stronger community support to sustain these habits.

Key Takeaways

  • 82% of consumers rate holistic health as very or extremely important
  • Wellness activity variety and frequency have increased compared to three years ago
  • Lack of time and motivation remain major barriers

Key Findings from the Survey

Herbalife surveyed over 10,000 respondents across 11 APAC markets—including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam—in May 2026. A striking 82% said holistic health is very or extremely important, and 74% feel it has become more important than three years ago.

Shifts in Consumer Behaviour

58% of respondents reported an increase in both the variety and frequency of wellness activities. Top actions include regular exercise (45%), healthier food choices (45%), improved sleep habits (42%) and taking health supplements (38%). Nearly half have prepared or shared healthier meals with others in the past year, and 80% say they do this more often than three years prior.

Remaining Challenges and the Need for Community Support

Despite progress, only two in five feel their physical, mental, and emotional health is better than three years ago. Time constraints (38%) and lack of motivation (34%) are the biggest obstacles. Family, friends and social media are cited as the top two sources likely to positively impact health, underscoring a demand for stronger community backing.

Historical Background

Over the past two decades, the APAC region has witnessed a rapid rise in wellness culture, moving from traditional Ayurvedic and Chinese practices to modern fitness and nutrition trends. Digital platforms and personalized coaching have accelerated this shift, making holistic health a mainstream expectation.

Why This Matters

BozokMedia analysis shows that the expansion of wellness culture influences not only personal well‑being but also economic productivity and societal health outcomes. As individuals invest in their health, businesses gain new opportunities for innovative products and services, driving market growth.

"Sustaining holistic health requires science‑backed nutrition, personalized guidance, and a supportive community," said Thomas Harms, Managing Director, Asia Pacific, Herbalife.
Did You Know?: Use of wellness apps in APAC surged by 150% between 2020 and 2025.

Frequently Asked Questions

Question 1: What are the main drivers behind the rise of wellness culture in APAC?
Answer: Aging populations, personal health scares, growing awareness of wellness trends, and a desire to invest in long‑term health.

Question 2: How is Herbalife supporting this growing wellness market?
Answer: By offering science‑backed nutrition products, personalized coaching, and a community platform that helps consumers achieve holistic health goals.