Roastery Coffee House has launched a stunning new outlet in Film Nagar, Hyderabad, drawing architectural inspiration from the historic Taramati Baradari. The café blends Qutb Shahi-era aesthetics with award-winning Indian coffee.

  • New Roastery Coffee House outlet opened in Film Nagar, Jubilee Hills.
  • Design inspired by the 17th-century Taramati Baradari pavilion.
  • Features vibrant Deccan colors and traditional Kalamkari upholstery.
  • Home to award-winning Gungegiri Estate coffee beans.

In the heart of Film Nagar, Jubilee Hills, a new sanctuary for coffee aficionados has emerged. Roastery Coffee House has unveiled its latest outlet, marking its third location in Hyderabad and its 15th across India. This new space is more than just a café; it is a contemporary homage to the architectural splendor of the Taramati Baradari.

Architectural Fusion: History Meets Modernity

Founder Nishant Sinha explains that the design philosophy centers on the strong geometry, repeated arches, and rhythmic symmetry of the historic Qutb Shahi-era pavilion. While the original Taramati Baradari is known for its classic structure, the café breathes new life into the concept using a playful palette of pink, yellow, mint green, and blue. The Moorish-style pointed arches and intricate balustrade railings create an immersive atmosphere that transports guests back to the 17th century.

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A Touch of Deccan Heritage

The café successfully integrates local artistry through its choice of materials and patterns. A standout feature is the use of custom-printed Kalamkari fabric for the upholstery, adding a distinct Telugu cultural element to the space. At the heart of the coffee bar lies a centerpiece—a custom, copyrighted Kalamkari artwork depicting Indian coffee beans, ensuring that the brand's identity is uniquely tied to its roots.

The café creates a seamless bridge between Hyderabad's royal architectural past and its vibrant, modern social culture.

Award-Winning Brews and Flavors

Beyond the aesthetics, the menu is anchored by world-class coffee. The café’s Gungegiri Estate beans recently secured a Gold Award at the Global Coffee Awards (Asia) in Charleston, USA. For those seeking refreshment, the trademarked cranberry coffee stands as a bestseller, offering a crisp and tart profile. Other notable mentions include the lychee coffee and the highly popular Monsoon Malabar pour-over.

Why This Matters

BozokMedia analysis shows that the rise of 'theme-based experiential dining' is a significant trend in urban India. By leveraging local history and art, brands like Roastery Coffee House are moving beyond simple commodity sales to selling an 'experience,' which is crucial for long-term brand loyalty in a competitive market.

Historical Background

Taramati Baradari is an iconic open-air pavilion from the Qutb Shahi era. Historically used as a venue for music and dance, its architecture remains a symbol of the Deccan's cultural golden age, characterized by its grand arches and open layouts.

Did You Know?: The café's specialty coffee beans won a gold medal at a prestigious global competition held in the United States.

Frequently Asked Questions

1. Where is the new Roastery Coffee House located?
It is located in Film Nagar, Jubilee Hills, Hyderabad.

2. What is the signature drink at this outlet?
The trademarked cranberry coffee is currently one of their most popular and bestselling items.