Renowned fashion brand Péro is expanding into home furnishings. Founder Aneeth Arora discusses the use of archival textiles from 20 seasons for the upcoming Chennai showcase.

  • Péro Home will be showcased at The Folly at Amethyst, Chennai, from September 3 to 6.
  • The collection utilizes archival textiles including Chanderi, Maheshwari cotton, and Jamdani brocades.
  • Products feature signature elements like floral applique, Kantha embroidery, and the heart motif.

For Aneeth Arora, the founder of the acclaimed fashion label Péro, creating garments has always been about storytelling. In a natural evolution of the brand, Péro is now bringing its whimsical and artisanal aesthetic into the realm of home decor. The brand is set to showcase its 'Péro Home' collection at The Folly at Amethyst in Chennai from September 3 to 6.

The collection is a deep dive into the brand's history, drawing inspiration from nearly 20 seasons of archival textiles. Arora has meticulously curated fabrics that define the brand's DNA, including Chanderi, Maheshwari cottons, linens, mashru stripes, jamdani brocades, and gamcha checks. This approach allows for a seamless blend of past aesthetics with contemporary home needs.

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Why This Matters

BozokMedia analysis shows that the luxury segment is witnessing a significant shift towards 'lifestyle branding,' where high-end fashion houses extend their identity into living spaces. Péro’s move into home furnishings capitalizes on the growing demand for artisanal, story-driven interior decor in India.

"Every time I look at them, I am reminded of how they have taken their own time to come to life. That to me, is what makes them beautiful." — Aneeth Arora

A standout feature of the collection is the intricate Kantha embroidery. Arora notes that these pieces are particularly close to her heart due to the immense labor and time required to execute thousands of tiny stitches. The collection spans a variety of products, including cushion covers, curtains, carpets, quilts, and table runners, all reflecting the brand's distinct visual language.

The collection also maintains the brand's aspirational positioning, with pieces priced upwards of ₹15,000. Whether for minimalist spaces using whites and beiges or maximalist homes embracing flamboyant colors, the collection offers versatility without compromising on the brand's soulful essence.

Central to the identity of Péro is the heart motif, a symbol used for 17 years. This motif, which appears across the home range, serves as a reminder of the love and craftsmanship poured into every piece, aiming to foster warmth and conversation within a home environment.

Did You Know?: The 'heart motif' has been a central signature of Péro since its inception in 2009, symbolizing the brand's connection with its community.

Frequently Asked Questions

1. Where and when can I view the Péro Home collection in Chennai?
The showcase will take place at The Folly, Amethyst, Chennai, from September 3rd to 6th, between 11:00 AM and 7:30 PM.

2. What kind of products are included in the Péro Home range?
The range includes cushion covers, curtains, carpets, quilts, blankets, table runners, and napkins.