The Thiruvananthapuram Regional Co-operative Milk Producers’ Union (TRCMPU) has distributed ₹3.66 crore as a special Onam incentive, benefiting farmers across four districts in Kerala.
- Total disbursement of ₹3.66 crore as festive incentive.
- Coverage includes Thiruvananthapuram, Kollam, Pathanamthitta, and Alappuzha districts.
- Additional incentive of ₹5 per litre for milk procured in July 2026.
In a significant move to support the agrarian community during the festive season, Milma’s Thiruvananthapuram Regional Co-operative Milk Producers’ Union (TRCMPU) has announced the disbursement of ₹3.66 crore as an Onam incentive. This financial boost is aimed at rewarding the hard work of dairy farmers and strengthening the operational capacity of milk cooperative societies across Southern Kerala.
According to TRCMPU administrator Sinila Unnikrishnan, the incentive was calculated based on the milk procurement for July 2026. A structured incentive of ₹5 per litre was provided, ensuring a balanced distribution of wealth. Of this amount, ₹3 was allocated directly to the farmers, ₹1 was given to the milk societies for operational support, and the remaining ₹1 was deposited as an additional share for the societies' future stability.
Why This Matters
BozokMedia analysis shows that such targeted incentives during festive seasons like Onam act as a critical safety net for small-scale dairy farmers. By distributing the incentive between the farmer and the society's reserves, TRCMPU is not only providing immediate liquidity but also ensuring the long-term financial sustainability of the cooperative infrastructure in Kerala.
"Strategic festive bonuses in the dairy sector encourage farmers to maintain high production levels and strengthen their loyalty toward cooperative unions."
Historically, Milma has been the backbone of Kerala's white revolution, transforming the rural economy by eliminating middlemen and ensuring fair pricing. This current incentive scheme reinforces the cooperative's commitment to the welfare of its primary producers, making dairy farming a more sustainable livelihood in the face of fluctuating market conditions.
| Recipient | Incentive per Litre (₹) | Purpose |
|---|---|---|
| Farmer | 3 | Direct Income Boost |
| Milk Society | 1 | Operational Support |
| Society Share | 1 | Long-term Reserve |
Frequently Asked Questions
Q1: Which districts are covered under this incentive scheme?
A: The scheme benefits farmers in Thiruvananthapuram, Kollam, Pathanamthitta, and Alappuzha districts.
Q2: How was the incentive amount determined?
A: It was based on an additional ₹5 per litre for all milk procured during July 2026.
