Actress Dakota Johnson has debuted a deep chocolate‑brown shade just in time for autumn. The “glossed espresso” color was crafted by celebrity colourist Tracey Cunningham using Schwarzkopf’s Igora Vibrance.

  • New chocolate‑brown shade dubbed “glossed espresso”.
  • Created by celebrity colourist Tracey Cunningham with Schwarzkopf Igora Vibrance.
  • Aligns with autumn’s trend toward richer, deeper hues.

New Hair Look

Dakota Johnson, a natural blonde, stepped out on September 1 with a striking dark brown hair color in Los Angeles, heading to Warner Bros. Studios. Paired with a white tank top, black pants, a slouchy black bag and ballet flats, the look felt effortlessly classic.

Colourist’s Technique

Celebrity colourist and Schwarzkopf Professional US Creative Director Tracey Cunningham handled the transformation. She blended multiple tones of Igora Vibrance while the hair was still wet, creating a seamless gradient with no visible demarcation. Cunningham explains, "I wanted a true dark brown – rich, glossy and dimensional – but never flat, inky black. The goal was depth you can see into, not a solid block of colour."

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Why This Matters

BozokMedia analysis shows that autumn colour trends are shifting toward deeper, more sumptuous palettes, and Johnson’s new look epitomises this movement. The shade offers a luxurious brunette appearance without sacrificing dimension or shine, influencing both high‑fashion runways and everyday hair‑care decisions.

"The glossed espresso tone offers depth without the flatness of black, perfect for seasonal transitions," says hair‑industry analyst Maya Patel.
Did You Know?: The “glossed espresso” technique blends multiple tones while hair is wet, a method rarely used in mainstream salons.

Frequently Asked Questions

Q1: Can I achieve a similar look at home? While you can mimic the tone with DIY kits, professional application ensures the seamless gradient and colour integrity.

Q2: Does this colour require special hair care? Yes—using sulfate‑free shampoos and regular conditioning helps maintain shine and prevent fading.