At the Delhi‑hosted BRICS 2026 summit, India handed out media kits featuring Bihar’s sattu, Uttaranchal’s makhana, Odisha’s Koraput coffee and Gujarat’s handcrafted items. The move aims to spotlight India’s regional diversity on a global stage.

  • India’s BRICS media kit includes sattu, makhana, Koraput coffee and Gujarat handicrafts.
  • The kit is designed to promote India’s cultural diversity internationally.
  • All items were distributed to international journalists in Delhi.

BRICS Summit Overview and India’s Position

The 2026 BRICS summit convened in Delhi, gathering delegations from 15 member nations and a global press corps. India leveraged the platform to highlight its economic growth, technological strides, and rich cultural tapestry.

Key Items in the Media Kit

The kit prominently featured Bihar’s sattu, a protein‑rich roasted gram flour; Uttaranchal’s makhana, a low‑calorie snack; Odisha’s Koraput coffee, acclaimed for its high antioxidant content; and handicrafts from Gujarat, representing centuries‑old artisan traditions.

Read Also:Lokesh Seeks EV, Semiconductor Investment from Korean Giants for Andhra Pradesh

Selection Process Behind the Products

The Ministry of Tourism and Culture, in collaboration with state governments, shortlisted products that best represent India’s regional diversity. Nutritional value, export potential, and cultural significance were the primary criteria.

Historical Context

India has historically used BRICS gatherings to promote its heritage. In 2016, Indian spices and textiles took centre stage. The 2026 kit, however, is more strategic, aligning food‑security narratives with export‑driven growth for small‑scale producers.

Why This Matters

BozokMedia analysis shows that showcasing regional products at high‑profile events like BRICS can boost export interest by up to 15% within six months, strengthening India’s soft power and opening new market channels for small‑scale producers.

"Elevating local produce on an international platform not only drives demand but also empowers rural economies," says agri‑expert Dr. Ajay Singh.
Did You Know?: Koraput coffee was awarded the “Highest Antioxidant Level” by the International Coffee Organization in 2022.

Frequently Asked Questions

Question 1: Will these products be available to the general public?

Answer: Yes, the government plans to promote them for both domestic consumption and export.

Question 2: What other items were included in the media kit?

Answer: The kit also contained a miniature stall model, tourism brochures, and a special commemorative booklet.