Spanish luxury skincare giant Natura Bissé has renewed its position as the exclusive spa brand for the World’s 50 Best Hotels for 2026. The move comes with a plan to double its hotel and spa investment to €102 million by 2030, underscoring its commitment to the growing luxury wellness market.

  • Natura Bissé renews its role as the Official Spa Brand for the World’s 50 Best Hotels in 2026.
  • The company plans to double hotel & spa investment to €102 million by 2030.
  • Partnership spans 400+ luxury properties across nearly 60 countries.

On September 14, 2026, Spanish luxury skincare brand Natura Bissé announced that it will continue as the Official Spa Brand of the World’s 50 Best Hotels for the 2026 edition. This renewal strengthens the brand’s presence in some of the world’s most prestigious hotels and reflects its long‑term commitment to luxury hospitality amid unprecedented growth in high‑end travel and wellness tourism.

Investment Expansion and Strategic Vision

As part of the renewed partnership, Natura Bissé plans to double its investment in the hotel & spa channel over the next five years, moving from €47 million in 2025 to €102 million by 2030. This strategy aims to deepen strategic partnerships with leading hotel groups while continuing to elevate the wellness experiences offered to guests worldwide.

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Wellness as a Core Luxury Pillar

CEO Verónica Fisas emphasized that “today, hospitality is one of the driving forces behind the new definition of luxury, where wellness has evolved from an added amenity into an essential part of the guest experience.” The partnership underscores Natura Bissé’s vision to collaborate with the world’s finest hotels in creating emotionally resonant, value‑driven experiences.

Global Reach and Signature Offerings

The brand partners with more than 400 luxury properties across nearly 60 countries, including iconic names such as The Ritz‑Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. Natura Bissé’s comprehensive wellness ecosystem ranges from award‑winning spa treatments—five times named World’s Best Spa Brand—to in‑suite skincare and purpose‑driven hotel amenities developed with La Bottega for the Ricardo Fisas Natura Bissé Foundation.

Why This Matters

BozokMedia analysis shows that the partnership aligns with the growing trend of integrating holistic wellness into luxury hospitality. By doubling its investment, Natura Bissé is positioning itself to capture a larger share of the €100+ billion global spa market, while reinforcing its brand as the benchmark for spa excellence, having won the title of World’s Best Spa Brand five consecutive times between 2018 and 2025.

“The synergy between premium skincare and hotel spa experiences is reshaping luxury travel, and Natura Bissé’s renewed partnership underscores this evolution.” – Dr. Anil Kumar, Hospitality Analyst.
Did You Know?: Natura Bissé’s flagship spa treatments have earned the brand five consecutive World’s Best Spa Brand awards, a record unmatched by any other skincare house.

Frequently Asked Questions

Q1: How many hotels are part of the partnership?
A1: Over 400 luxury properties across nearly 60 countries are currently partnered with Natura Bissé.

Q2: What are the future investment goals?
A2: The company aims to increase its hotel & spa channel investment to €102 million by 2030.