In a strategic organizational overhaul, the BJP has removed Amit Malviya from his role as IT Cell head, appointing Deepak Mhaske as the new Social Media Convener.
- Amit Malviya removed as the National Convener of the BJP IT Cell.
- Deepak Mhaske from Chhattisgarh appointed as the new Social Media Convener.
- Anil Baluni named Media Convener; several others appointed as co-conveners.
- The move is part of National President Nitin Naveen's new team restructuring.
The Bharatiya Janata Party (BJP) has executed a significant strategic shift in its digital communication wing. As part of the new team announced by National President Nitin Naveen, the party has removed Amit Malviya from his high-profile position as the National Convener of the IT Cell. Malviya, who had been the face of the party's digital offensive for nearly a decade, has been replaced in a move that has sent ripples through political circles.
Taking over the reins is Deepak Mhaske, a seasoned leader from Chhattisgarh. Mhaske has been deeply involved in organizational and media activities within the Chhattisgarh BJP and has previously served as a National Spokesperson. Prior to this appointment, he held the position of Chairman of the Chhattisgarh Medical Services Corporation (CGMSC). His elevation to a national role is being viewed as a major achievement for the political leadership of Chhattisgarh.
Restructuring the Media and Social Media Wings
The reorganization extends beyond the IT cell. Anil Baluni has been appointed as the Media Convener, with Ashish Usha Agarwal, Pradeep Bhandari, and Siddharth Yadav serving as Media Co-conveners. In the social media vertical, Deepak Mhaske will be supported by Preeti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav as Co-conveners.
BozokMedia analysis shows that this transition marks a pivot in the BJP's digital strategy. While Amit Malviya's tenure was characterized by a highly aggressive and confrontational digital style, the appointment of Deepak Mhaske suggests a shift toward a more organizational and balanced approach to digital communication. This is likely a preparation for upcoming electoral cycles, aiming to refine the party's narrative to reach a broader demographic.
Replacing a digital chief in the modern era is not just a personnel change, but a signal of a shifting communication philosophy.
Following the announcement, Amit Malviya displayed professional grace by congratulating the new team on X (formerly Twitter). He stated that these appointments come at a critical juncture when the party is poised to reach new heights and expand its organizational reach to every corner of the country. He expressed confidence that the new leadership would drive the BJP's digital communication toward new milestones.
| Position | Previous Official | New Official |
|---|---|---|
| Social Media Convener | Amit Malviya | Deepak Mhaske |
| Media Convener | - | Anil Baluni |
Frequently Asked Questions
1. Why was Amit Malviya removed?
The party has framed this as a routine organizational restructuring under the leadership of National President Nitin Naveen.
2. Who is Deepak Mhaske?
Deepak Mhaske is a prominent BJP leader from Chhattisgarh and a former National Spokesperson, now tasked with leading the party's social media strategy.
