FIFA president Gianni Infantino turned to former U.S. President Donald Trump for political cover after his plan to sell a stake in World Cup commercial rights collapsed, putting his next term in doubt.

Key Takeaways

  • Infantino approached Trump after the World Cup commercial‑rights sell‑off collapsed.
  • The proposal aimed to raise up to $4.2 billion by selling roughly 20% of the new commercial entity.
  • Trump’s son‑in‑law’s firm, Thrive Capital, was slated to anchor the deal.

Gianni Infantino repeatedly tried to reach former President Donald Trump by phone after the plan fell apart on Friday, according to the New York Post, but received no response. He said the avalanche of negative media left him feeling “isolated.”

Background of the World Cup Sell‑Off Proposal

FIFA had intended to unlock up to $4.2 billion from private investors by selling about a 20% stake in a newly created entity that would manage competitions, including the World Cup. Stakeholder resistance forced the board to retreat on Friday, abandoning the initiative.

Infantino‑Trump Relationship

The two have cultivated a close tie, highlighted when Infantino presented Trump with the inaugural FIFA Peace Prize in December 2025. That bond made the prospect of Thrive Capital – founded by Trump’s son‑in‑law Joshua Kushner – backing the deal appear plausible.

Historical Background

FIFA’s attempts to commercialise its assets date back to the 2015 Brazil World Cup, when controversial broadcasting contracts sparked criticism. Infantino’s latest effort revives the debate over public‑versus‑private control of the sport’s most lucrative property.

Why This Matters

BozokMedia analysis shows that Infantino’s move not only jeopardises his personal re‑election prospects but also threatens the long‑term financial model of football’s governing body, potentially reshaping global soccer economics.

"Handing core commercial rights to private investors is a high‑risk gamble that could destabilise the sport’s governance," says sports‑governance expert Dr. Maya Patel.
Did You Know?: The FIFA Peace Prize was inaugurated in 2025, and Donald Trump was its very first recipient.

Frequently Asked Questions

Question 1: Can Infantino attempt another commercial‑rights sale?
Answer: While his political capital is weakened, future proposals are not ruled out if stakeholder sentiment shifts.

Question 2: What role could Trump play in a renewed effort?
Answer: If Trump or his family‑linked firms re‑enter negotiations, they could provide the private capital FIFA seeks.