Procam International has launched the revamped 'HDOR – 100 Days of Running' initiative, aiming to transform short-term movement into lifelong fitness habits. The movement integrates social impact through a partnership with The Akshaya Patra Foundation.
- Registrations open on August 29, National Sports Day.
- The 100-day journey runs from October 10, 2026, to January 17, 2027.
- Participants can choose running, walking, cycling, or duathlon.
- Partnership with Akshaya Patra Foundation supports nutritious meals for children.
MUMBAI, India: Pioneers of the distance running revolution, Procam International, has officially announced the launch of the new avatar of HDOR – 100 Days of Running. Building on an 11-year legacy of fostering fitness culture, this revamped movement seeks to make physical activity easy to start, fun to sustain, and accessible to every household.
Inspired by the Fit India vision, HDOR is designed to be inclusive of all ages and fitness levels. The movement operates on the core belief of 'Mumkin Hai' (It is possible), encouraging individuals to take that crucial first step toward an active lifestyle. Whether through walking, running, cycling, or a duathlon, the program emphasizes movement over intense athletic performance.
Why This Matters
BozokMedia analysis shows that as lifestyle-related health risks rise in India, the integration of technology with physical activity becomes vital. With India's rapid digital adoption, HDOR leverages mobile technology to help users track, discover, and sustain healthy habits. This shift from occasional exercise to daily routine is essential for long-term public health improvements.
HDOR isn't really about 100 days of running; it is about using 100 days of movement to build a habit that lasts a lifetime.
A standout feature of this initiative is its commitment to social impact. The Akshaya Patra Foundation has joined as the exclusive Community Impact Partner. Through this collaboration, participants can turn their fitness milestones into an opportunity to provide nutritious meals to school children, effectively linking personal wellness with community well-being.
How the Challenge Works
The HDOR framework is built on consistency and rewards. Participants can download the dedicated app to log their activities. To qualify as a 'Finisher,' one must be active on at least 85 out of the 100 days. The program also includes 15 built-in rest days to ensure flexibility and prevent burnout.
Frequently Asked Questions (FAQs)
1. How much does it cost to participate?
Registrations start at ₹599, inclusive of GST, and will be available on the official HDOR website from August 29.
2. Do I need to be an athlete to join?
No. The program is designed for everyone—from senior citizens to corporate groups—focusing on movement rather than just competitive running.
| Activity Type | Minimum Daily Goal |
|---|---|
| Running/Walking | 2.5 km |
| Cycling | 8 km |
