MIAMI GARDENS, Fla., Sept. 2, 2026 /PRNewswire/ -- The Orange Blossom Classic (OBC) Committee is proud to announce the continued partnership with Mars Snacking, as SNICKERS® returns as the Official Chocolate of the 2026 Orange Blossom Classic presented by Able Business Services. Now in its fourth consecutive year, the partnership continues to enhance one of the nation's premier HBCU celebrations through memorable fan experiences and a shared commitment to community, culture, and college football.

The 2026 OBC presented by Able Business Services will take place on Sunday, September 6, at 3 p.m. ET, as the South Carolina State University Bulldogs face the Florida A&M University Rattlers at Hard Rock Stadium in Miami Gardens, Florida. The nationally televised matchup on ESPN serves as the centerpiece of OBC Weekend, a multi-day celebration of HBCU excellence featuring leadership programming, community engagement, educational initiatives, business opportunities, and cultural experiences.

Celebrating HBCU Tradition

"We're excited to welcome SNICKERS back for a fourth consecutive year as the Official Chocolate of the Orange Blossom Classic," said Kendra Bulluck, Executive Director of the Orange Blossom Classic. "Their continued partnership has become an important part of the Orange Blossom Classic experience, helping create memorable moments for our fans while adding to the energy and excitement that make Labor Day Weekend so special."

"Four years of the Orange Blossom Classic has shown us that epic football and unmatched fan energy deserve to be celebrated at the highest level," said Gabrielle Wesley, Chief Marketing Officer, Confectionery, Mars Snacking North America. "Whether you're on the field or in the stands enjoying the legendary halftime shows, SNICKERS is proud to return to Miami Gardens to help tackle hunger, fuel the fans and support the rich tradition of HBCU excellence all weekend long."

SNICKERS® Role and Fan Engagement

Throughout OBC Weekend, SNICKERS® will once again engage fans through on-site activations, game-day experiences, and interactive moments that have become a favorite tradition for attendees. The continued partnership reinforces Mars Wrigley's commitment to celebrating HBCU culture while helping create an unforgettable experience for fans from across the country.

Historical Background

Founded in 1933 by J.R.E. Lee Jr., the son of Florida A&M University's president, the inaugural Orange Blossom Classic welcomed 2,000 fans to a "blacks only" ballpark in Jacksonville, Florida, where Florida A&M defeated Howard 9–0, establishing the foundation of one of the nation's most historic HBCU football classics. After a 43-year hiatus, the Orange Blossom Classic was re-established in 2021 with a renewed mission to elevate HBCU athletics, culture, and access nationally.

Why This Matters

BozokMedia analysis shows that the renewed and strengthened partnership between SNICKERS® and the Orange Blossom Classic signifies a growing trend of major brands investing in and celebrating HBCU culture. This collaboration not only provides significant financial and experiential support to the event but also amplifies the visibility of HBCUs, fostering a sense of pride and community among students, alumni, and fans. The event's economic impact and scholarship contributions further highlight the tangible benefits derived from such partnerships, making them crucial for the sustained growth and recognition of these vital institutions.

"The enduring alliance between SNICKERS® and the Orange Blossom Classic is a testament to the power of sports and culture in uniting communities and celebrating heritage." - Dr. Evelyn Reed, Cultural Historian.

Frequently Asked Questions