TM Roh clarified that Samsung isn’t intimidated by Apple’s upcoming foldable iPhone. Counterpoint Research projects a 21% YoY growth in the global foldable market by 2026, with Samsung expected to retain its lead.

Key Takeaways

  • Samsung is determined to keep its dominant position in the foldable segment.
  • Apple’s first foldable iPhone slated for 2024 launch is not seen as a direct threat.
  • Counterpoint Research forecasts a 21% annual growth in the foldable market by 2026.

Samsung Electronics’ senior executive TM Roh told reporters that the company is “not scared” of Apple’s upcoming foldable iPhone. Roh emphasized Samsung’s long‑standing leadership in foldable technology and its confidence in both innovation pipelines and production capabilities.

According to the latest Counterpoint Research report, the global foldable smartphone market will expand by 21% year‑over‑year through 2026, with Samsung projected to hold roughly 45% of the market share. Apple’s entry, while generating buzz, has yet to dent Samsung’s dominance.

Historically, Samsung pioneered the modern foldable market with the 2019 Galaxy Fold, followed by the Z Flip and Z Fold series. Continuous refinements in hinge durability, screen protection, and supply‑chain scaling have cemented consumer trust and allowed Samsung to defend its crown.

Why This Matters

BozokMedia analysis shows that foldable technology is poised to move beyond premium enthusiasts into broader consumer segments. Samsung’s sustained investment coupled with Apple’s fresh approach will intensify competition, potentially driving down prices and accelerating innovation.

"Apple’s foldable debut will inject fresh excitement, but Samsung’s mature supply chain will keep it ahead of the curve," says tech analyst Rajesh Kumar.
ParameterSamsungApple
Market Share (2024)~45%~5%
Production Capacity (units/month)1 millionNot disclosed
Price Range (USD)$1,200‑$2,500Undisclosed
Did You Know?: Samsung boosted foldable screen reliability to 99.9% in 2020, effectively eliminating early‑generation durability concerns.

Frequently Asked Questions

Question 1: Will Apple’s foldable iPhone outperform Samsung’s models?

Answer: Analysts remain divided; Apple’s ecosystem may offer advantages, but Samsung’s production expertise still gives it the edge.

Question 2: How fast is demand for foldable phones growing in emerging markets?

Answer: IDC reports a 30% rise in foldable sales in India during 2023, with projections of 10 million units sold by 2025.