Social network Bluesky has significantly expanded its video capabilities, raising the limit to 10 minutes and boosting upload speeds to compete with major rivals.
- Video duration limit increased from 3 minutes to 10 minutes.
- Maximum file size allowed is now 300MB.
- Upload speeds have improved by 2x to 3x.
Social networking platform Bluesky announced on Tuesday that it is significantly increasing its video upload limits to 10 minutes. Previously, the platform restricted users to three-minute clips, a limit that had been incrementally raised in the past. This strategic move positions Bluesky more competitively against other text-centric platforms that are rapidly integrating video capabilities.
Beyond the increase in duration, the company revealed in an official post that users can now upload files with a maximum size of 300MB. Furthermore, a major technical upgrade has been implemented, resulting in upload speeds that are 2x to 3x faster than previous iterations.
Why This Matters
BozokMedia analysis shows that this update is a direct response to declining engagement metrics. According to data from Similarweb, Bluesky's active user base saw a year-over-year decline of over 25% as of July. By enhancing video features, the platform aims to stem this loss and attract content creators who prioritize long-form visual storytelling.
Expanding video limits is a critical survival tactic for decentralized networks looking to challenge the dominance of centralized giants.
The implications of this change extend beyond the primary Bluesky app. Because the platform is built on the AT Protocol, other integrated applications such as Bluescreen, Reelo, and Skylight will also be empowered to serve longer video content to their respective users.
Platform Comparison
| Platform | Video Limit | Key Detail |
|---|---|---|
| Bluesky | 10 Minutes | Enhanced Upload Speed |
| Threads | 5 Minutes | Meta-owned competitor |
| X (Free) | 140 Seconds | Limited for non-subscribers |
| TikTok | 10 Minutes | App-native recording |
The race for video supremacy is intensifying. While Meta's Threads allows for five-minute videos, X has taken a different approach by offering paying subscribers the ability to upload massive files up to 16GB and videos lasting several hours. This highlights the diverging strategies between platforms to maximize video consumption.
Frequently Asked Questions
1. What is the new maximum file size for Bluesky videos?
Users can now upload video files up to a maximum size of 300MB.
2. How does this change affect other apps on the AT Protocol?
Apps like Skylight and Reelo will also be able to support and serve these longer videos.
