iRobot has announced its new flagship Roomba Max 875 Combo, debuting at IFA Berlin. Featuring the advanced SealForce sealing system, it aims to redefine carpet cleaning.

  • The new Roomba Max 875 Combo is priced at $1,199.
  • Features the innovative 'SealForce' sealing technology for superior suction.
  • iRobot is now operating under its new owner, Picea Robotics.

In a significant move for the home automation industry, iRobot has announced its latest flagship robot vacuum and mop, the Roomba Max 875 Combo. The company is set to showcase this cutting-edge device at the prestigious IFA trade show in Berlin this week, marking its first major appearance at a global tech event in years.

This unveiling comes at a pivotal moment for the brand. The Roomba manufacturer will be exhibiting under its new parent company, Picea Robotics. Picea Robotics, a contract manufacturer, acquired the once-struggling American robotics pioneer out of bankruptcy this past January, signaling a new era of stability and innovation for the brand.

Read Also:India launches world’s largest hydrogen‑powered train, carrying 2,600 passengers

SealForce: A Breakthrough in Suction Efficiency

The standout feature of the Roomba Max 875 Combo is the introduction of SealForce. This proprietary sealing system is designed to elevate vacuuming performance to unprecedented levels. By creating a more effective seal against various surfaces, particularly carpets, it minimizes air leakage and maximizes the suction power directed at debris.

Why This Matters

BozokMedia analysis shows that iRobot is aggressively targeting the high-end consumer segment to reclaim its market dominance. By integrating specialized hardware like SealForce, they are addressing a long-standing pain point in robot vacuum technology: the loss of suction efficiency on high-pile carpets.

The SealForce system represents a fundamental shift from simple suction to intelligent surface engagement.

The pricing strategy reflects iRobot's tiered approach to the market. The flagship Roomba Max 875 Combo carries a premium price tag of $1,199, while the Roomba Plus 678 Combo is offered at a more accessible $899. Both models are currently available for purchase via irobot.com.

Historical Background

iRobot has long been a pioneer in domestic robotics, but the company faced significant turbulence in recent years due to intense competition and financial instability. The acquisition by Picea Robotics in early 2024 serves as a critical turning point, providing the manufacturing muscle needed to iterate on their core technology quickly.

Did You Know?: The term 'Roomba' has become so ubiquitous that it is often used as a generic trademark for all robot vacuum cleaners.

Frequently Asked Questions

Question 1: What makes the Roomba Max 875 Combo different?
Answer: It features the new SealForce technology, which creates a seal to improve suction on carpets.

Question 2: Who owns iRobot now?
Answer: iRobot is now owned by the contract manufacturer Picea Robotics.