Dyson expands its beauty tech line with the $329 Corrale CoolShine straightener and the $249 Airsmooth dryer brush. The new liquid‑cooling system reduces residual heat, leaving hair smoother, cooler, and less damaged after styling.

  • Corrale CoolShine straightener features liquid‑cooling pipes, priced at $329
  • Airsmooth dryer brush introduces anti‑snag bristles, priced at $249
  • Dyson’s beauty portfolio now includes a camera‑equipped toothbrush and two new hair tools

Dyson has unveiled two new hair‑care devices this month, further broadening its health‑and‑beauty portfolio. The $329 Corrale CoolShine straightener is an upgraded version of the 2020 Corrale, now equipped with active liquid‑cooling technology designed to “reduce residual heat exposure.” The result is hair that feels smoother, cooler, and suffers less damage after styling.

Alongside it, the $249 Dyson Airsmooth dryer brush combines drying and styling in one tool, featuring the company’s newly developed anti‑snag bristle technology that minimizes pull and breakage. Both products showcase Dyson’s hallmark of precision engineering and sleek design, aiming to elevate the consumer experience to a premium level.

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Corrale CoolShine retains the original’s flexing heated copper plates, but these plates are now encased in a liquid‑cooled chamber. This chamber rapidly dissipates heat, keeping the plate temperature stable and dramatically lowering the risk of heat‑related hair damage.

The launch signals Dyson’s ambition to move beyond vacuums and fans into the high‑end beauty tech arena. After debuting a camera‑equipped electric toothbrush earlier this week, the company is now setting new standards in hair‑care innovation.

For consumers, the two devices present a compelling bundled option, as they share a common design language and battery architecture. This integrated ecosystem allows users to rely on a single brand for multiple beauty tools, reinforcing brand loyalty.

Why This Matters

BozokMedia analysis shows that Dyson’s entry into the high‑end hair‑care market with active cooling sets a new benchmark for thermal‑management in consumer electronics, pushing competitors to innovate or risk losing premium‑segment market share.

"Liquid‑cooling can reduce styling‑induced heat damage by up to 30%," says hair‑tech specialist Dr. Maya Patel.
Did You Know?: The cooling tubes in Corrale CoolShine are only 0.5 mm thick, delivering 40% more heat‑dissipation efficiency than conventional fan‑based cooling systems.

Frequently Asked Questions

Q1: Can the Corrale CoolShine be used without a charged battery?
A1: No, it relies entirely on a rechargeable battery that provides roughly 30 minutes of continuous styling on a full charge.

Q2: Is the Airsmooth dryer brush suitable for all hair types?
A2: Yes, its anti‑snag bristles are engineered to work on fine, thick, and curly hair alike.