For over four decades, Ayub’s in Kala Ghoda has been the go-to spot for Mumbai's elite and late-night foodies alike. Discover the incredible journey of this culinary icon.

Key Takeaways

  • Ayub’s started as a humble food cart in 1985 by Mohammad Ayub Sheikh.
  • The clientele includes the Thackeray family, top actors, and high-profile politicians.
  • The establishment serves approximately 300-350 rolls daily.
  • Quality control is maintained through premium ingredients like raw mustard oil and Bisleri water.

On a typical rainy Mumbai evening, the aroma of sizzling meat wafts through the streets of Kala Ghoda. This is the domain of Ayub’s, a culinary institution that has served everyone from high-ranking politicians to Bollywood superstars for over 41 years. What started as a small endeavor by a former waiter has transformed into a legendary landmark of Mumbai’s food scene.

Founded in 1985 by Mohammad Ayub Sheikh, the business began with a simple food cart in Cuffe Parade. Driven by a passion for seekh kebabs and a precise spice blend perfected with his wife's help, Sheikh built a reputation for hygiene and unmatched flavor. While the menu was originally mutton-centric, it evolved to include chicken and even vegetarian options like paneer tikka, born out of a desire to be inclusive of all customers.

Why This Matters

Ayub’s represents the democratic spirit of Mumbai's street food culture. BozokMedia analysis shows that the ability to cater to both the common man and the ultra-elite—including serving at the residence of CM Devendra Fadnavis or catering for Jio events—is a rare feat in the competitive F&B industry. It bridges the gap between different social strata through the universal language of good food.

"I understand vegetarians' apprehension, so I kept separate skewers for paneer tikka." - Mohammad Ayub Sheikh

The transition from a mobile cart to a permanent commercial space in 2002 marked a significant milestone. Today, the second generation, led by sons Ayaz and Riyaz, manages the daily operations, ensuring that the tradition of serving hot rolls to customers in luxury cars and late-night revelers remains intact.

Historical Background

From its inception in 1985 at Cuffe Parade to its relocation to the bustling Kala Ghoda area in 2002, Ayub's has navigated decades of urban change. The establishment has remained remarkably consistent, closing only for the major festivals of Eid.

Did You Know?: Bollywood stars like Boman Irani and Riteish Deshmukh are longtime regulars, and even Deepika Padukone has visited in disguise!

Frequently Asked Questions

1. What are the signature items at Ayub’s?
Their most famous offerings include mutton seekh kebabs, chicken reshmi kebab, chicken pahadi, and various baida rotis.

2. How does Ayub’s ensure food safety?
The owner emphasizes the use of high-quality raw mustard oil and Bisleri water to ensure the highest standards of hygiene.