Mercedes-Benz India, in partnership with EMotorad, has launched the Mercedes-AMG Petronas electric bicycle range. Featuring three distinct models, these e-bikes offer up to 100km of range.
- Mercedes-AMG Petronas e-bikes will be assembled in India.
- Three models: City, Track, and Rallye Editions.
- Equipped with a 250W rear hub motor and 100km range.
- Price range starts from ₹4.20 Lakh to ₹7.60 Lakh.
The luxury automotive giant Mercedes-Benz has officially entered the electric two-wheeler segment in India. In a strategic move, Mercedes-Benz India has partnered with electric cycle specialist EMotorad to launch the high-performance Mercedes-AMG Petronas electric bicycle range. This expansion marks a significant shift toward lifestyle mobility for the premium consumer base.
Three Distinct Models and Pricing Structure
To cater to diverse riding preferences, the brand has introduced three specific variants. A key highlight of this partnership is that the assembly of these premium e-bikes will take place locally in India, supporting the domestic manufacturing ecosystem.
| Model Name | Price (INR) | Primary Use Case |
|---|---|---|
| City Edition | ₹4.20 Lakh | Urban commuting and comfort |
| Track Edition | ₹5.70 Lakh | Sporty performance and agility |
| Rallye Edition | ₹7.60 Lakh | Off-road and adventure riding |
The lineup features a 250W rear hub motor, allowing riders to toggle between three distinct modes: Comfort, Sport, and Sport Plus. With a top assistance speed of 25 km/h, these bicycles are designed to provide an impressive 100 km range on a single charge.
Advanced Engineering and Safety Features
Built for durability and high performance, the e-bikes utilize a 6061 aluminum alloy frame and forks. Safety is prioritized with Tektro hydraulic disc brakes and high-grip Pirelli tires, ensuring stability across various terrains.
The integration of Mercedes-AMG's performance DNA with EMotorad's local expertise sets a new benchmark for the premium micro-mobility market in India.
Beyond mechanical excellence, these cycles are packed with smart technology. They include a 5.5-inch full-color integrated display, a custom one-piece handlebar, and a sophisticated telemetry system for tracking performance data. Safety is further enhanced by light-sensing headlights, turn indicators, and an emergency SMS feature that alerts contacts in the event of an accident.
Why This Matters
BozokMedia analysis shows that Mercedes is strategically diversifying its portfolio beyond traditional cars. By entering the e-bike market, the brand is tapping into the growing trend of eco-conscious luxury, positioning itself as a comprehensive lifestyle brand rather than just a car manufacturer.
Frequently Asked Questions
1. Where are these Mercedes e-bikes assembled?
The e-bikes are assembled in India through a partnership between Mercedes-Benz and EMotorad.
2. What is the maximum range of the e-bike?
The bicycles can deliver a range of up to 100 kilometers on a single charge.
