JAKARTA, Indonesia – July 13, 2026 – Tetra Pak, in partnership with Spain’s leading seafood producer Jealsa, announced the commercial launch of Tetra Recart® for shelf‑stable tuna. The format, first rolled out in Sweden with retailer Axfood in a 200 ml mini pack, is now available to food manufacturers and brands worldwide.

Market Context and Strategic Timing

Southeast Asia hosts two of the world’s most critical tuna markets – Indonesia, which contributes an estimated 19 % of global tuna supply, and the Philippines, a major processing hub serving exporters across Asia, Europe and North America. With the global shelf‑stable tuna segment projected to grow 12 % to reach 12.4 billion units by 2030, the region presents a fertile ground for packaging innovation that can drive brand differentiation and operational efficiency.

Technical Advantages of Tetra Recart®

Unlike traditional metal cans, Tetra Recart® is a paper‑based, cost‑competitive solution that scales easily across product formats – from spreads and flakes to shredded tuna and chunky portions. Consumer research shows more than 80 % of shoppers would purchase tuna in this carton, and 58 % prefer it over existing packaging alternatives.

Environmental Impact

The carton boasts the smallest carbon footprint in its category – 85 % lower than steel cans and 83 % lower than glass jars. At scale, replacing one million cans saves roughly 21,000 tonnes of CO₂. Up to 71 % of the material is FSC™‑certified paper sourced from responsibly managed forests, underscoring the solution’s sustainability credentials.

Industry Voices

Larry Tobias, Business Development Director for Tetra Pak Malaysia, Singapore, Philippines and Indonesia (MSPI), said, “Indonesia and the Philippines are already vital nodes in the global tuna value chain. With Tetra Recart®, we can help producers move beyond volume, create stronger branded offerings, and open new consumption occasions as demand for affordable, high‑quality protein rises.”

Tatiana Liceti, Executive Vice President, Packaging Solutions at Tetra Pak, added, “This is true packaging innovation in a category that has looked the same for generations. The industry‑first carton gives producers a fresh way to stand out, protect market share and support cost‑competitive, scalable production while contributing to more sustainable food systems.”

Jesús M. Alonso Escurís, President of Jealsa, noted, “In our 68‑year history of shelf‑stable seafood, innovation has always been a priority. The launch of this market‑leading product sets a new benchmark. After a successful debut in Sweden, we see strong momentum and are confident the format will meet the growing demand for convenient, modern and sustainable tuna products.”

Beyond functionality, the flat, large‑surface design of Tetra Recart® creates immediate shelf impact, enabling bolder branding and clearer communication. As retailers and consumers increasingly prioritize sustainability, the carton format is poised to reshape the tuna category across Southeast Asia and beyond.