Former Bihar teacher Veena Devi and her son Sameer have transformed a home‑made thekua business into the Rs 15 crore snack brand ‘MomsMade’. The brand now fulfills over 1,000 daily orders and employs 50 women across Bengaluru.
Key Takeaways
- Former teacher Veena Devi launched a home‑kitchen snack venture after moving to Bengaluru.
- MomsMade now generates roughly Rs 15 crore in annual revenue.
- The brand creates jobs for 50 women and processes over 1,000 orders each day.
Background
After 15 years teaching in Bihar, Veena Devi relocated to Bengaluru with her son Sameer. Seeking purpose in a new city, she observed several women running successful home kitchens in her housing society and decided to start her own.
She began “Apna Kitchen”, offering traditional snacks such as namkeen thekua, sweet thekua and dal bhutte. The turning point arrived when Sameer suggested making gur‑thekua, a staple of Bihar’s Chhath Puja. The sweet‑jaggery version quickly became a hit among neighbors.
Scaling Up and Standardisation
What started with 10‑50 daily orders soon crossed the 1,000‑order mark. Maintaining taste consistency at scale became Veena’s biggest challenge. She codified her instinctive recipe into a precise Standard Operating Procedure, ensuring every batch retained the signature crunch, colour, and flavour.
Why This Matters
BozokMedia analysis shows that grassroots food ventures like MomsMade illustrate the untapped potential of regional delicacies in the national market. By leveraging a family recipe and modern scaling techniques, the duo has created a clean‑label brand that resonates with health‑conscious urban consumers.
"Turning a local festival treat into a scalable business model is a game‑changer for India’s food‑startup ecosystem," says industry analyst Rajat Singh.
Frequently Asked Questions
Q1: How many women does MomsMade employ?
A: Approximately 50 women work in production and packaging.
Q2: Does the brand sell only thekua?
A: No, it also offers other regional snacks such as nimki and roasted chana dal.
