Kolkata‑based Emami Agrotech has unveiled its digital‑first snack brand WeMe, committing ₹750 crore in investment and targeting ₹1,000 crore revenue within five to seven years. The move positions the company firmly in India's fast‑growing ready‑to‑eat snack segment.

Key Takeaways

  • Emami Agrotech enters the ready‑to‑eat snack market with WeMe.
  • Announced investment of ₹750 crore and a ₹1,000 crore revenue goal.
  • Projected creation of around 4,000 direct and indirect jobs.

On August 6, 2026, Kolkata‑headquartered Emami Agrotech Ltd. launched WeMe, a digital‑first snacking brand aimed at the young, tech‑savvy consumer. The brand is part of the group’s broader expansion in packaged foods, leveraging quick‑commerce platforms across major Indian metros.

WeMe debuted with three product lines: a choco‑hazelnut spread (marketed as India’s first portable chiplet‑format), Jhuri Aloo Bhaja, and multi‑flavored potato chips. These items are currently sold through quick‑commerce services in Kolkata, Delhi‑NCR, Mumbai, Bengaluru, and Ahmedabad, with plans for nationwide rollout.

The company disclosed a ₹750 crore investment in the venture, which is expected to generate roughly 4,000 direct and indirect employment opportunities. Director Aditya Vardhan Agarwal emphasized that the brand aligns with Emami’s “Healthy & Tasty” portfolio and aims to achieve ₹1,000 crore in sales within the next five‑to‑seven years.

Emami Agrotech also plans to set up a new manufacturing unit in West Bengal in the coming months, pending land acquisition. This facility will boost production capacity and reinforce the company’s supply chain across eastern India.

Historical Background

Founded in the 1970s, the Emami Group has diversified from pharmaceuticals and personal care into food products, initially focusing on edible oils, flour, and other kitchen staples. Over the past decade, the group has expanded into health‑focused foods and, more recently, ready‑to‑eat snacks, making the WeMe launch a strategic continuation of its growth trajectory.

Why This Matters

BozokMedia analysis shows that the ready‑to‑eat snack segment in India is projected to grow at a CAGR of 14% through 2032, and a strong digital‑first brand like WeMe can capture significant market share by leveraging quick‑commerce and creator‑driven marketing.

"WeMe's focus on portable formats and social media engagement positions it well to tap the millennial snack appetite," says food‑industry analyst Rohan Mehta.
Did You Know?: India’s ready‑to‑eat snack market is expected to surpass $5 billion in annual sales by 2025, driven by urbanization and rising disposable incomes.

Frequently Asked Questions

  • Which cities currently carry WeMe products? WeMe is available through quick‑commerce platforms in Kolkata, Delhi‑NCR, Mumbai, Bengaluru, and Ahmedabad.
  • What are Emami Agrotech’s future investment plans? The company intends to invest further in expanding production capacity, launching new flavors, and building a nationwide distribution network over the next five‑to‑seven years.