Anchanto’s latest global survey reveals that while 86% of brands feel confident about their omnichannel performance, only 12% consider their operations truly optimized. This execution gap reshapes the future competitive edge for retailers worldwide.
Key Takeaways
- 86% of respondents are confident in omnichannel performance
- Only 12% describe operations as optimized
- AI value hinges on integrated operational foundations
Anchanto surveyed 408 qualified commerce decision‑makers from brands and retailers generating over $100 million annually, covering North America, Europe, MEA and APAC.
The study introduces the "Omnichannel Execution Gap" – the disparity between perceived performance and the reality of fragmented systems, limited visibility, and manual coordination that hampers consistent execution across channels, inventory, fulfillment and delivery.
Although 86% express satisfaction with their omnichannel results, merely 12% claim their operations are optimized, only 6% enjoy end‑to‑end visibility, and 55% still rely heavily on manual effort.
Why This Matters
BozokMedia analysis shows the next competitive advantage will stem from connected execution, not merely channel expansion. Companies must unify systems, inventory, workflows, and local market requirements to fully leverage AI and automation.
"Omnichannel maturity cannot be measured by channel presence alone; true maturity requires coordinated systems," says John Follett, Co‑Founder & Head of Research at Demand Metric.
Frequently Asked Questions
Q1: How can companies close the Omnichannel Execution Gap?
A: Prioritize system integration, data unification, and process automation to create a seamless commerce backbone.
Q2: What is the biggest barrier to effective AI adoption?
A: Poor data quality and disconnected operational infrastructure limit AI’s impact.
