In a major boost to the creator economy, the Bihar Cabinet has approved amendments allowing influencers to earn up to ₹1 lakh for videos promoting state schemes based on viewership.

  • Creators get ₹10,000 for every 1 lakh views on scheme-related videos.
  • Maximum incentive capped at ₹1 lakh per single video.
  • Amendments made to the Bihar Social Media and Other Online Media Rules, 2026.
  • Major approvals for AI ecosystem and a new 336-km expressway.

In a landmark decision aimed at leveraging the power of digital media, the Bihar Cabinet, chaired by Chief Minister Samrat Choudhary, has approved significant amendments to the Bihar Social Media and Other Online Media Rules, 2026. This move is designed to incentivize social media influencers and content creators to produce high-quality content regarding state government schemes and developmental programs.

Under the new provisions, online content creators will be eligible for additional payments tied directly to the reach of their content. For every 1 lakh views generated by a video focusing on Bihar's government initiatives, the creator will receive ₹10,000. The official guidelines specify that this payment will be processed after a 30-day performance period. Crucially, the government has set a ceiling, stating that the maximum amount payable for a single video will be ₹1 lakh.

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Why This Matters

BozokMedia analysis shows that this strategic shift aims to bridge the communication gap between the administration and the citizens. By incentivizing the creator economy, the Bihar government is effectively turning thousands of influencers into digital ambassadors, ensuring that grassroots-level information reaches the last mile through engaging, viral formats.

This policy marks a paradigm shift in how state governments can utilize the decentralized power of social media to drive public awareness.

Beyond the digital landscape, the Cabinet meeting saw a flurry of infrastructure and technological approvals. A significant MoU was signed with Taiyo AI India Pvt Ltd to build an artificial intelligence ecosystem. This collaboration will implement AI-driven dashboards to monitor public infrastructure projects, providing early warnings for delays and cost overruns, and utilizing geospatial data for better governance.

The state is also set for a massive connectivity boost with the approval of a 336-km six-lane greenfield expressway connecting Buxar and Bhagalpur. Furthermore, the government has allocated substantial funds for agricultural improvements, including ₹83.60 crore for 11,000 additional private tubewells and a major cattle breed-improvement program to bolster the dairy sector.

Frequently Asked Questions

1. How much can a creator earn from a single video?
A creator can earn up to ₹1 lakh per video, based on the number of views achieved.

2. What is the criteria for receiving the payment?
Payments are calculated at ₹10,000 per 1 lakh views, following a 30-day performance evaluation period.

Did You Know?: Bihar is integrating AI to monitor construction projects and prevent budget overruns using advanced data analytics.