From 1946 photography roots to a £1 million audio empire, the Mathews family shows how to survive eight decades of radical technological shifts.

  • Founded in 1946 as 'Photocraft' in Hythe.
  • Successfully pivoted from photography to high-end audio in the 1980s.
  • Now a third-generation business with £1 million annual turnover.
  • Facing modern challenges like Brexit and e-commerce giants.

In the heart of Ashford’s high street, amidst a sea of amplifiers and speakers, Geoff Mathews stands as a testament to endurance. At 74, he continues to run the business his father started 80 years ago, now working alongside his sons, Sam and Daniel. Their journey is a masterclass in business evolution.

The story began in 1946 when Geoff’s father, Victor Mathews, a former WWII photographer, opened 'Photocraft' in Hythe. Initially specializing in cameras and lenses, the business moved to Ashford in 1960. However, as the photography market became saturated and dominated by large chains like Dixons, the family made a strategic pivot that would define their future.

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Why This Matters

BozokMedia analysis shows that the ability to pivot is the single most important factor for small business longevity. While many local shops shuttered during the digital revolution, Soundcraft Hi-Fi leveraged the cultural shift of the 1980s—the era of rock legends like Pink Floyd and Led Zeppelin—to transition into a premier audio destination.

Adaptability is the bridge between a fleeting trend and a multi-generational legacy.

Today, operating as Soundcraft Hi-Fi, the business generates approximately £1 million in annual turnover. They have moved beyond mere retail to offering immersive experiences, including home cinema setups and custom-built turntables. Their unique service—bringing a 1979 Linn turntable up to modern specifications—sets them apart from big-box retailers.

Despite their success, the headwinds are significant. Geoff Mathews notes that Brexit has fundamentally disrupted their supply chain, causing extended delivery times and centralized distribution. Furthermore, the rise of Amazon and eBay, coupled with changing urban landscapes in Ashford, has forced the family to consider relocating from the town center to maintain their status as a 'destination store.'

Historical Background

The business has traversed through several eras: the post-war photography boom of the 1940s, the analog golden age of the 1960s, the rock-and-roll audio explosion of the 1980s, and the current digital streaming age.

Did You Know?: Soundcraft Hi-Fi doesn't just sell new gear; they are experts at restoring and upgrading vintage audio equipment from decades ago!

Frequently Asked Questions

Question 1: What was the original business name?
Answer: The business was originally founded as Photocraft in 1946.

Question 2: How has Brexit affected the business?
Answer: Brexit has slowed down the supply chain and increased delivery times for high-end equipment.