Google is set to give content creators and website owners a better understanding of how people find their social media profiles and YouTube content through Search. With a new feature in the Google Search Console called 'platform properties', Google says that creators will be able to easily track which search terms lead people to their Instagram, TikTok, X and YouTube content on Search, and see exactly how their audience is interacting with their posts. This feature continues Google's push to make Search more of a hub for everything creators and publishers do online.