A massive campaign has been launched across all 255 gram panchayats in Mysuru to strengthen the VB-G RAM G scheme, aiming to secure livelihoods for rural households.

  • Campaign active in all 255 gram panchayats of Mysuru district.
  • Focus on Viksit Bharat Guarantee for Rozgar and Ajeevika Mission (Gramin).
  • Targeting 125 days of guaranteed employment per family.
  • Daily wage set at ₹382 to support rural livelihoods.

MYSURU, Karnataka: In a significant move to fortify the rural economic landscape, the Mysuru Zilla Panchayat has initiated a district-wide 'Job Card Mela' across all 255 gram panchayats. This strategic campaign is designed to strengthen and expand the Viksit Bharat Guarantee for Rozgar and Ajeevika Mission (Gramin) (VB-G RAM G), a scheme dedicated to providing robust employment security to rural households.

Acting under the directives of the Department of Rural Development and Panchayat Raj, the initiative aims to bridge the gap between government welfare schemes and the actual beneficiaries. Beyond mere job creation, the campaign emphasizes sustainable development through water conservation, groundwater recharge, and drought management projects.

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Why This Matters

BozokMedia analysis shows that localized employment drives are critical in mitigating the socio-economic pressures caused by rural-to-urban migration. By integrating infrastructure development—such as water management—with direct employment, the government is attempting to build resilient rural ecosystems that can sustain themselves economically.

The primary focus is to ensure every eligible family receives up to 125 days of employment with a daily wage of ₹382.

The campaign features a proactive door-to-door approach where officials visit households to register employment demands and conduct on-the-spot e-KYC. A key highlight of this drive is its inclusivity; separate job cards are being prioritized for persons with disabilities and gender minorities to ensure no one is left behind in the developmental journey.

S. Yukesh Kumar, Chief Executive Officer of Mysuru Zilla Panchayat, emphasized that the collaboration between Central and State governments is pivotal to this success. Furthermore, Bheemappa K. Lali, Deputy Secretary (Development), noted that the mission is strictly adhering to the principle of 'equal wages for equal work' to uplift the most vulnerable sections of society.

Did You Know?: Rural employment schemes often double as environmental protection programs by funding projects like pond excavation and afforestation.

Frequently Asked Questions

1. What is the VB-G RAM G scheme?
It is a mission aimed at providing employment guarantees and livelihood security to rural populations under the Viksit Bharat framework.

2. How much daily wage is provided under this campaign?
Eligible workers are entitled to a daily wage of ₹382.